Larry Frazin has received many honors in his distinguished career, but possibly none which moved him quite as much as the most recent one. As a longtime music industry promotion expert and marketer, Larry Frazin has overseen and nurtured the careers of some of the top superstars in music, including names with as much weight as Paula Abdul, No Doubt, and Josh Groban. These artists have gone on to make multi-platinum records, win Grammys, and become household names, and Larry Frazin’s job in guiding their rise has not gone unnoticed. Among Larry Frazin’s many achievements include being 1990’s US Magazine’s #1 Artist Manager of the Year, a huge accomplishment and honor.

Yet it is in his latest work that Larry Frazin is finding a very different type of satisfaction. In 2009 Larry Frazin co-founded LIV GRN Enterprises LLC, a far-ranging sustainability project aimed at increasing awareness of environmental issues and preventing oceanic pollution around the world. The LIV GRN project has seen some great successes so far, and Larry Frazin is excited about its potential for the future. Nowhere is this excitement more palpable than when it was announced that the Global Green Organization was honoring Larry Frazin and Sydney Holland’s LIV GRN at the Global Green pre Oscar bash, one of the premier events in Los Angeles.

Larry Frazin will continue to focus on raising the bar for awareness of environmental issues, and continue to bring awareness about pollution in the world’s oceans. Larry Frazin says that the honor LIV GRN has received is great motivation to continue to spread the message.