HOW MART IMPLEMENTED ON-DEMAND TECHNOLOGY TO PROVIDE SUSTAINABLE LOW-COST TRANSPORTATION IN FITCHBURG

The Montachusett Regional Transit Authority (MART), a public transit agency based in Fitchburg, MA implemented on-demand technology provided by QRyde. The technology allows:
• Customers to book rides through a smartphone app, a web portal or the call-center.
• Cost reduction through shared ridership powered by a Global Scheduling Engine.
• A data-drivenapproach to monitor and improve Key Performance Indicators through dashboards.
The Artificial intelligence (AI) – based, data-driven technology utilizes empty seats on scheduled vehicles along existing routes to increase shared ridership and reduce the cost for on-demand transportation. This benefits lower-income individualsneeding rides for access to employment, medical appointments, social activities and other needs. The ancillary beneficiaries of this service are the facilities and communities who benefit from a reliable workforce and a reduction in no-shows for medical appointments.