Market Overview:

Massage pillow uses innovative technology such as deep kneading massage nodes and massage rollers to relieve tension and induce relaxation of the neck, back, and shoulder pain. Massage pillows mitigate fatigue and promote blood circulation in the body. Massage pillows or cushions have heat features that provide gentle warmth with hot compression effects, which help to relieve tension, pain, aches, and knots.

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Market Dynamics:

Massage pillow market is expected to propel during the forecast period, owing to increasing prevalence of medical disorders associated with neck and body pain. Severe long-term disability related to neck pain leads to osteoarthritis, congenital torticollis, spondylosis, and degenerative disc disease.

The rising geriatric population prone to orthopedic problems across the world is predicted to increase demand for massage pillows and other orthopedic solutions. The effects of aging include conditions such as weakening of bones & muscles and lowering bone density, which is noticeable among people belonging to 45 and above age groups. The problems become acute by the age of 65 years. Subsequently, mounting the demand for orthopedic solutions including massage pillows or cushions. According to a report published by Population Reference Bureau (PRB) in August 2018, 82 countries will have at least 20.0% of their population aging 65 and above by 2050.



Market Taxonomy

On the basis of product type, the global massage pillow market is segmented into:

With Hyperthermia

Others (Kneading, Heated, and Shiatsu)

On the basis of application, the global massage pillow market is segmented into:

Sedentary population

Housework people

Other (Travelers and Hospitals)


The global massage pillow market is highly fragmented in nature with the presence of a huge number of small and large players operating in the industry. Walgreen, Xiamen Wellness Technology Co., Ltd, Winning Health Industrial Co. Limited, Medisana GmbH, and Beurer are a few of the major players functioning in the massage pillow market.



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