Taste of passion – J’NOON launches
India has entered the big league with the latest Indian wine brand, J’NOON(meaning passion) by Fratelli Vineyards being launched.
The exclusive wines, only 7200 produced, were made in collaboration with famous wine producer Jean-Charles Boisset of France.
Well-known wine journalist and expert, Ruma Singh writes about this game-changing launch in a series of interviews on her wine website, Between the Wines (www.rumasingh.com).
She interviews Kapil Sekhri, co-founder and partner, Fratelli on the launch of J’NOON. What was the idea behind the launch of this limited edition, costly wine brand? Who is his target audience? How did the partnership with Boisset happen? What now for Fratelli and Indian wines?
Read the interview in an update on Between the Wines.
Well-known wine journalist and expert, Ruma Singh writes about this game-changing launch in a series of interviews on her wine website, Between the Wines (www.rumasingh.com).
She interviews Kapil Sekhri, co-founder and partner, Fratelli on the launch of J’NOON. What was the idea behind the launch of this limited edition, costly wine brand? Who is his target audience? How did the partnership with Boisset happen? What now for Fratelli and Indian wines?
Read the interview in an update on Between the Wines.
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- Taste of passion – J’NOON launches
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- Last Updated
- March 26, 2018