Research Nester’s recent market research analysis on “Digital Asset Management Market: Global Demand Analysis & Opportunity Outlook 2035” delivers a detailed competitor’s analysis and a detailed overview of the global digital asset management market in terms of market segmentation by component, end-user, and by region.
Increasing Penetration of Social Media to Promote Global Market Share of Digital Asset Management
The global digital asset management market is estimated to grow majorly on account of the exponentially expanding demand for digital content across various industries. With the rise of social media and the growing emphasis on creating and managing engaging digital experiences for customers, the DAM market is expected to bolster in the upcoming years. According to the data, around 56% of the total global population was using social media in the year 2021. Further, it is anticipated that the augmenting of the use of digital marketing owing to which businesses are vastly creating and sharing digital content has led to a growing need for digital asset management solutions as it can help organizations store, manage, and distribute their digital assets effectively.

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Some of the major growth factors and challenges that are associated with the growth of the global digital asset management market are:
Growth Drivers:
• Growing Number of the Internet
• Increasing Demand for Personalized Customer Experiences
Challenges:
The rising concern of integration of DAM solutions with existing legacy systems, and the issue of its scalability are some of the major factors anticipated to hamper the global market size of digital asset management. As integrating this solution is a complex and time-consuming process, and may require significant resources to ensure seamless integration, its adoption is greatly hampered. Moreover, the data security risks associated with digital asset management is also anticipated to create hindrance in market growth.

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By end-user, the global digital asset management market is segmented into BFSI, IT and telecom, media and entertainment, government, and healthcare. The healthcare segment is to garner the highest revenue by the end of 2035 by growing at a significant CAGR over the forecast period. The rise in the number of patients worldwide and the increasing number of hospitals in the healthcare sector are estimated to boost segment growth over the forecast period.
By component, the global digital asset management market is segmented into solutions, and services, out of which the services segment is expected to hold the highest revenue in the year 2035 owing to the growing demand for consulting services.
By region, the North American digital asset management market is to generate the highest revenue by the end of 2035. This growth is anticipated owing to the presence of a strong digital economy in the region. Moreover, the growing adoption of advanced technologies that can be effectively utilized for the management of digital assets, is expected to propel the adoption of DAM solutions in the region. As per findings, over 45% of organizations in North America use a DAM system and this percentage is expected to hike shortly. As North America has a large number of companies, which are increasingly using digital media to engage with audiences.
The market of digital asset management in the Asia Pacific region is expected to garner the second largest share primarily due to the rising demand for cloud-based solutions.
The digital asset management market in the European region is anticipated to hold a majority of the share by the end of 2035 owing to the rising emphasis placed by businesses to offer more personalized customer experiences.
This report also provides the existing competitive scenario of some of the key players of the global digital asset management market which includes company profiling of Adobe Inc., Bynde, Canto Inc., Celum, MediaValet Inc., Northplains, Nuxeo, OpenText Corporation, Widen Enterprises Inc., Webdam (a Shutterstock Company), and others.

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