The global baby food market comprises foods recommended for the special nutrition of babies and infants. The baby food market is categorized as baby formula, dried baby food, and prepared baby food.
Baby foods are usually divided into different stages so that they are suitable for each phase of the child’s individual development. Baby food is available as powdered and ready-to-drink baby formula.
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By 2018, there will be a substantial expansion of the consumer base for baby food. In developed countries, the birth rates are lower and mothers tend to be older, but the disposable income is higher thereby raising demand for more premium and organic baby food. Volume growth opportunities can be seen where there are higher birth rates and younger mothers, regardless of the average spending power.
The increasing number of working women, faster paced lifestyles, and time constraints have accelerated the growth of packaged baby foods in markets such as India, Brazil, the Middle East and Africa. Parents are looking for more nutritious food for their babies to support their early stages of growth. Packaged baby foods are becoming a status symbol in some developing nations.
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