According to a new market research report, “U.S. Digestive Health Enzymes, Prebiotics & Probiotics Market (2010 - 2015)” analyzes the trends prevailing in the Digestive Health Ingredients Market in the United States. It gives the revenue forecast, competitive structure and market share details for major segments such as digestive prebiotics, digestive probiotics and digestive enzymes. It analyzes the product and application trend for the major product segments. It also provides the profiles of major companies in the United States market.

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DIGESTIVE HEALTH INGREDIENTS MARKET - U.S :

The U.S Digestive Health Ingredients market has been segmented into prebiotics, probiotics and enzymes. The market is in the growth stage and is currently valued to be $265.9 million. It is expected to grow to $495.3 million in 2015 at a compound annual growth rate (CAGR) of 13.2%.

The market dynamics and trends are very different among the three segments. Prebiotics and probiotics are growing at double-digit growth rate as compared to the digestive enzymes, which are experiencing a relatively lower growth rate. Prebiotics is the largest revenue-generating ingredient among the three major segments, followed by Probiotics and Enzymes.

The probiotics market in the United States is at an emerging stage. With reference to the awareness level among the United States consumers against European consumers, the U.S. consumers are still in the growing stage. The market shows a huge opportunity for the digestive health ingredients manufacturers and suppliers who could educate and create awareness among consumers. In the U.S. market, the consumption of probiotics through dietary supplement products is high. However, in Europe, the scenario is reversed as probiotics are often consumed in a more diluted form through dairy and other food and beverage products.

The main purpose of this report is to analyze the U.S. market for the following three important digestive health ingredients. Digestive prebiotics (Fructans, Mannan-oligosaccharides (MOS), Galactooligosaccharide (GOS) and so on), digestive probiotics (Cultures), digestive enzymes (Proteases, Lipases carbohydrates, Lactases and so on).

The report also analyses the trends for products and applications used in digestive health ingredient market and provides forecasts for the digestive health ingredient market and its sub-segments. It also analyses the factors driving as well as inhibiting the growth of digestive health ingredients market and its various sub-segments.

In 2010, the total U.S. market for digestive health ingredients was valued at $265.9 million with an annual growth rate of 18.3%. The market is expected to grow at a compound annual growth rate (CAGR) of 13.2% from 2010 to 2015. The revenue is expected to reach $495.3 million in 2015.

In 2008, digestive health product trend held the highest rank in Mellentis Top 10 Trends for food, nutrition and health category. The International Food Information Council’s survey found that 77% of consumers across the world are actively trying to add fiber to their diets. Products for gut health have traditionally been more popular in Europe than North America, but the trend is changing as the North Americans embrace the idea of boosting digestive health through supplements and food and beverages. The main reason for growth in these categories is consumers’ interest in handling their digestive health issues with supplements and food rather than pharmaceuticals.

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