Market Reports on China presents the report, on “Homewares in China”. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth.

Homewares continued to witness overproduction and fierce homogeneous competition, especially at the mid-to-low end of the category – brand awareness remained low among mass consumers, which led to category fragmentation. However, with increasing disposal income levels, consumers began to pursue healthier lifestyles, and green, safe and eco-friendly products gained popularity.

Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Strategic Direction
Key Facts
Executive Summary
Rising Sales of Child-specific Products
Emerging Retail Concepts

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