Mumbai, India – October 1, 2014 - The entire smartphone market is undergoing an overhaul with it trending more towards phablets which are basically smartphones with screen sizes between five inches and seven inches. This is broad definition, the advantage here is that it captures one of the most important trends in the smartphone market especially in the last couple of years especially from key players like Samsung, ASUS and others. On the other hand, the iPhone line has also ventured towards large screened phones. According to the phablet market growth, the market will register a growth of CAGR of 26.67% over the period of 2013-2018.

The report, Global Phablet Market 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Phablet market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key market trends
The phablets are one of the fastest growing smartphone category. It has been predicted that the overall global phablet shipments will increase at a CAGR of 27% in the upcoming years which is almost double the 15% smartphone rate over the similar predicted period. Moreover, the phablet shipments is expected to hit 1.5 billion by 2019. This means that only phablets will account for than 59% of total global smartphone shipments during that year as expected to only 35% this year. From all this data, it can be safely concluded that the sales of phablet sales are actually cannibalizing the tablet sales globally. However, the phablets have accelerated the trend towards consumers spending more time on visually oriented social media and messaging applications. The large screens have been encouraging sustained on the go engagement on content centric social networks and applications including Facebook, Snapchat, Instagram, and LINE. More than half the activity is tied on social networks in these phablets. Therefore, the growth of the phablet market is increasingly affected by the increased proliferation of the smartphones and the increased demand of consumers for large screen phones.

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