With Christmas fast approaching and gadgets of all descriptions set to top the bestsellers lists again, choosing the right gift for a loved one can be extremely complicated, especially if the person you’re buying for isn’t as up to speed with the whole technology scene as you are. And when you don’t have the time or the desire to talk them through every step of every function, you can often end up regretting your attempts to bring them into the 21st Century.

Survey after survey reveals that the world is increasingly mobile, that smartphones and tablets are the future for communications and entertainment, with media like newspapers and books, even CDs and DVDs likely to be replaced relatively quickly by online hosted or downloadable content. They also highlight that for some, advances in technology equate to confusion, anxiety and phobia. And nobody wants to give someone a gift they’ll be worried about using.

That’s where the all new Kindle Fire HDX 8.9” Tablet comes in, with the killer ‘Mayday’ app, something all technology platforms need to turn technophobes into technophiles. Built-in video tech support available 24/7, 365 days a year, offering a live human being that the user can see (but who can’t see them): a real person who can demonstrate features, troubleshoot problems, take over the tablet to show users how stuff works and even recommend apps to help owners get the most out of their tablet. Easy to use, for even the most casual and tech-averse of users, with help promised in less than 15 seconds, Mayday may just be the deciding factor in this Christmas’s tablet wars for many buyers.

A spokesman for Kigo Media Marketing Ltd, a UK-based mobile website and marketing firm explains: “Whether you’re purchasing a tablet for your children or your grandparents, even if it’s just a treat for you, there are a lot of factors to consider. Some tablets are branded with household names, some aren’t but that doesn’t mean they are inferior. Some are excellent but some are just rubbish with price not always the best indicator. Operating systems, screen sizes, memory, as well as price, are often the first things that spring to mind for people to think about but especially when rushing around, last-minute Christmas shopping, people often forget to consider how tech-savvy the recipient of their gift may be.”

“That’s why the new and much improved Kindle Fire HDX 8.9” tablet from Amazon is so brilliant. It doesn’t matter whether you have a degree in computer science or have only just mastered how to use a mobile phone, whenever you need help, and from time to time we all do, it’s just 15 seconds away.”

“Each tablet on the market has its strengths and weaknesses. Our view is that the new Kindle Fire HDX is an accomplished performer, ideal for use at home when it comes to reading books, listening to music, watching TV shows or immersing yourself in a movie. And we’re not alone if all the customer reviews we keep reading are anything to go by.

“It’s great to use on the move too as it’s extremely slim and light, weighing in at 374 grams (13.2 ounces) and the battery life is terrific. Various options mean that business users can tailor it to their needs as well. And, while the flagship feature is undoubtedly Mayday, FreeTime, Amazon's parental control system, is great too, allowing kids to play games, read books, and watch videos on the tablet without any concerns over the content.

“It really is a great all round buy especially if you take advantage of some of the special offers that are around online at the moment – saving you money and reducing the hassle when it comes to Christmas shopping!”

The Kindle Fire HDX 8.9” tablet, is lightning fast and has one of the highest pixel densities of any tablet on the market making it a big improvement over its predecessor. It is available with optional 4G/3G wireless connectivity and comes in 16, 32, and 64 GB models and is certain to be one of the biggest selling gadgets this Christmas.