For the last decade Lara has been a wholesale store that catered to supplying exquisite gowns to the masses but as a B2B company. During the pandemic, Lara knew that it was best to launch their own e-commerce site and connect directly to the customer.

While wholesale still makes up a large portion of the sales, Lara has decided to open up their doors to taking in retail customers and making them feel like family as they try on their one-of-a-kind dresses.

On Friday, September 9, 2022, Lara, will be introducing this new retail portion to the masses and hosting their first annual NYFW party. After being showcased in magazines like Moevir and on Beauty Queens and Opera singers, the elite of NYC will get a chance to see the gowns in person, and even make purchases.

Please join us on September 9, 2022, at 7 pm and mingle, shop, and sign up for future updates and launches.
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About Lara: Lara was birthed out of love by siblings, Jasmine, and Herman. Their passion for dresses was instilled into them from birth. As a global brand with clients all every major city around the world, we try to create a broad range of products which all of one thing in common, BEADS! We focus on hand beaded dresses that sparkle and shine for the perfect gala dress to a modest dress for the mother. Each gown is hand-crafted with the utmost attention to detail. We cater to a wide range of body shapes and sizes from 00 to 24. Many of our plus sized gowns have become our best sellers! We've dedicated countless hours to making sure our dresses fit perfect, so alterations are made easier if you must do them at!