Indian e-commerce scenario has been exploiting the Indian artisans for a long time by buying the art at low rates and selling them at obnoxious price. AbhayChandak, the founder of ShopDesiNow.com, being an avid traveler and art collector found this absolutely unfair to customer and the artist. Hence, he conceived ShopDesiNow, a platform which not only sells the authentic Indian handicraft products at reasonable prices but also, puts forth the face behind the elegant art creations.

The website has over 40 artists already listed under 10 categories catering to home décor, spiritual, paintings, accessories, glass art, metal art, wooden toys, quilts, rugs etc. There are eco-friendly paper made accessories that start from Rs 39 and a hand painting by renowned Pawar at Rs 39,999. The site has wide variety of handicraft items and the list is said to be growing fast to offer variety to the consumer and a chance for every artist to sell.

The website provides free listing to every Indian craftsman. An artist is simply to provide details about is products and quantity available for sale. Right from listing of the products to marketing them on digital media, everything is taken care by the website. Depending on the location of the artist logistics of pick-up and delivery are worked out, mutually. “During our market research we discovered that local craftsmen don’t have understanding of digital platforms and don’t wish to spend their time and energy on setting & maintain their web presence. This was being exploited in the current market and hence, ShopDesiNow was born. While artists can joyfully go around creating their passionate handicrafts, we’ll joyfully brings those creations closer to customers at reasonable rates,” shares Abhay.

In the wake of ‘Make In India’ movement that has swept the country, it’s also important to ensure that these ‘Made in India’ products are easily accessible and available for Indians at reasonable rates. ShopDesiNow is one such platform to make this possible and highlight the faces beyond the proud Indian art that is appreciated globally.