The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the micronutrient powders market include Abbott Laboratories, Amway, Bayer, Bionova Lifesciences, Glanbia, GNC Holdings, Herbalife International, Nature’s Sunshine Forms, NutraClick, PowerBar Europe GmbH and Others. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

The rising prevalence of multiple health diseases in young age or middle age individuals such as heart attack, diabetes, cholesterol level issues, and blood pressure is primarily driving the market growth. Increasing awareness about healthy lifestyle and nutritious food is again accelerating the demand of micronutrient powders. Along with this, several government initiatives for malnutrition issues are again contributing to market growth. In addition to this, the availability of micronutrients powder in multiple flavors as per the choice of the customer is expected to create potential demand over the forecast period.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of micronutrient powders.

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Market Segmentation

The entire micronutrient powders market has been sub-categorized into ingredients, end-use, end-user, and distribution channels. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Ingredients
• Vitamins
• Fibers
• Botanicals
• Proteins
• Amino Acids
• Minerals
• Omega Fatty Acids
• Specialty Carbohydrates
• Others

By End-Use
• Bone & Joint Health
• Anti-cancer
• Energy
• Weight Management
• Cardiac Health
• Immunity
• General Health
• Diabetes
• Gastrointestinal Health
• Others

By End-User
• Infants
• Pregnant Women
• Geriatric
• Adults
• Children

By Distribution Channels

• Supermarkets
• Direct to Customers (DTC)
• Online Stores
• Others

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for micronutrient powders market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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