SEO is a long term and huge process which is often productive in terms of enhancing online visibility and the flow of web traffic for a website. This is a big reason why small businesses are now looking for SEO services so that their business website's rank can be enhanced in the major search engine results pages. But before you delve deep into the SEO services and their offerings, it is often important to have some ideas about search engines.

Given the popularity and demand for SEO services today, a growing number of providers are adopting unscrupulous methods to generate high page rankings. Some consider Black Hat marketing as an illegal method but it is used by many SEO providers, as it is a fast and convenient way to deliver high page rankings on search engines. Another unethical SEO practice is the process of keyword stuffing where providers stuff the content of articles and websites with irrelevant keywords that ironically rank high on search engines.

Although Black Hat marketing is an effective technique that can deliver mind-blowing results, it has been deemed illegal by many search engines. Employing these methods can create detrimental consequences for your site. When discovered by the search engine bots, these websites immediately plummet in their rankings and are often flagged or banned by them. Hence, it is very essential to go with the flow and employ an SEO provider that uses ethical practices to deliver the desired results.