SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines. It’s no secret that to rank in Google awesome content is KEY.
That said: just pumping out high-quality content isn’t enough.
For your content to rank, it also needs legit search engine optimization.
Put another way:
Amazing content + solid on-page SEO = SEO writing.
The goal of SEO is to increase your search visibility, which in turn will increase your site traffic.
Google ranks sites based on a combination of two broad categories: relevance and authority.
Relevance is how closely the content of a page is going to meet a user’s needs and expectations (known as matching search intent).
Domain Authority is a measure of how trustworthy or authoritative the source of the content is.
Your SEO tactics will usually involve building your authority, increasing your relevance for targeted queries, or both, across three main areas of optimization: