Based in California, USA, our business is built on honoring the time-tested skills of traditional artisans and weavers who pour heart and heritage into every thread. Our exclusive collection of handmade rugs connects timeless craftsmanship with modern elegance, making each piece a meaningful addition to your home or space.

Handmade Rugs with Soul
Every rug at Sova Rugs is handwoven, not mass-produced. We work closely with skilled weavers from India and Nepal—regions known for centuries of rug-making excellence. Using natural materials like wool, silk, and cotton, our artisans craft each rug by hand, often taking weeks or months to complete a single piece. The result? A one-of-a-kind creation that carries the beauty of human touch.

Artisan Craftsmanship, California Quality
Though our rugs are made by global hands, every piece is curated, quality-checked, and distributed from our base in California. We blend global artistry with local service—offering a boutique shopping experience that values craftsmanship, sustainability, and customization.

Why Choose Sova Rugs?
Authentic Handmade Rugs: No machines, no shortcuts—just hand-knotted and hand-tufted rugs made the traditional way.

Direct from Artisan Weavers: We partner directly with artisans and weavers in rural communities, supporting fair trade and preserving cultural heritage.

California-Based, Customer-Focused: Located in California, we offer fast, responsive service and nationwide shipping.

Custom Options Available: Want a specific size, pattern, or color? We’ll work with our weavers to bring your vision to life.

A Rug That Speaks Volumes
At Sova Rugs, every rug is more than just décor—it’s a dialogue between the past and present, between global artisans and your home. Discover the unmatched charm and character of handmade rugs, ethically sourced and expertly selected for modern living.