Ride-hailing platforms increase their value when they attract new platform users and deepens engagement with existing platform users. Both dynamics grow the network scale and liquidity, which further increases the value of the platform to existing drivers and users due to benefits such as route traceability, real-time verification of the driver’s location and approach, and the use of electronic payments.

- Reduced taxi fare and ease of booking through mobile apps are the major factors that have driven the online booking of a taxi to capture a major share in the region. With the advent of e-hailing taxi applications, such as Uber, ride-hailing has been one of the game-changing innovations of the transportation sector.

- The increasing need for personal mobility in the wake of rising urbanization and fall in car ownership is driving the demand for ride-sharing. Some of the other factors that would have a positive impact on the market are rising concerns regarding air pollution levels and growing investments by several major players in the market, such as Uber and Didi Chuxing.

- After the COVID-19 pandemic, social distancing and staying home are expected to affect the ride-sharing industry in the region, as most of the peoples are advised to stay at home to prevent the spread of the COVID-19, which has impacted the use of cabs and taxis across the region, further affecting the ride-sharing industry. Various ride sharing providers and drivers are facing a loss of income as a result of reducing demand for ride shares during the COVID-19 quarantine period.

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Key Market Trends

Internet and Smartphone Penetration is Expected to Drive the Market Growth

- The increasing adoption of smartphones embedded with GPS, linked with the availability of digital road maps through APIs, offered the essential supporting facilities such as navigation and tracking for ride-sharing services. The factor in the Mexico ride-sharing market includes the development of shared mobility services, such as Uber, Didi Chuxing, and Cabify (Easy Taxi), which are increasingly adopting in established transportation business patterns across the region.

- Similarly, the increasing volume of transactions made through these digital platforms provided by the shared mobility service companies has been on an upward trend since its launch. In 2019, 71% of Internet users (59.6 million) in Mexico made purchases or paid for services through an application or website, 2.1% more than last year. This will have a positive impact on Mexico ride-hailing market in the future.

- Moreover, Companies operating in this market are offering consumer-centric mobile platforms as well as various vehicle options in order to cater to a larger customer base. For instance, Cabify, a private taxi platform similar to Uber, Didi, and Lyft, will be offering more transportation options in Mexico in the near future. Cabify has broken ground in all the capitals of Latin America, and with their new merger announcement, will continue to expand. Cabify, Easy Taxi, and Movo are combining resources to offer transportation on scooters, public and private taxis. Such approaches will create more opportunities for the ride-hailing market in the region.

- However, the market faces tough competition from an increasing trend of EV's in the region. Although an increase of 33% was observed in the number of EV sold out in Mexico when compared with the last year, which is still below 1% (0.7%) in relation to the entire automotive market. This might further gain more market share as compared to ride-hailing.

Socio-Economic and Behavioral Patterns Promoting Adoption of Ride-Hailing Industry in Mexico

- Mexico is one of the fastest-growing regions for ride-hailing companies, but there is a gap in knowledge regarding the reasons for this growth and perspectives on its future. There has been extraordinary demand for ride-hailing platforms in Latin America, including Mexico. Their business model has succeeded through a combination of different elements, including geographic factors such as high levels of urbanization and demand for transportation solutions, along with poor public transport. Latam is the third-largest car-owning region in the world; and, structural labor market conditions.

- The growing urban population is one of the major drivers for the growth of the market. The total regional population in Latin America will exceed 660 million, 82% of which will be living in cities. This rapid urban growth has yielded significant challenges in the form of poor urban planning and limited mobility. Such challenges have compelled the population to rely on cars as a primary mode of conveyance. This will positively impact the ride-hailing market across the region, including Mexico. For instance, Uber has had almost full coverage in large cities of three countries (above 85%), namely Chile, Mexico, and Uruguay.

- Among unemployed individuals and students, joining the ride-hailing platforms was an opportunity to generate income. In Mexico, the share of individuals who were unemployed the month before starting to drive with Uber was 16%. With significant employment opportunities for youngsters, ride-hailing platforms witness a positive impact on the growth within this region.

- On the other hand, these companies pose a real threat to normal taxi drivers in the region and thus face a lot of protests from these taxi drivers operating only on an offline basis without any infrastructural support in terms of unfair competition from ride-hailing services, like Uber, Cabify, and Didi.

Competitive Landscape

The market in this region is highly consolidated with ride-hailing giants, such as Uber and Lyft, together accounting for the majority of the market share. Agreements between corporations and ride-sharing companies to reduce traffic congestion and control pollution from vehicle emissions have been major driving factors of the market in this region.

- In March 2020, Didi Taxi launched in Oaxaca, Mexico. The ride-hailing platform from China has partnered up with Oaxaca’s taxi drivers to launch Didi Taxi jointly.

- In October 2019, Uber Technologies Inc. announced an agreement to acquire majority ownership of Cornershop, a leading online grocery provider in Chile, Mexico, and more recently in Peru and Toronto. The investment is expected to close in early 2020, subject to regulatory approval.

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