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PrintPapa
Address: Street: 1920 Lafayette Street, Unit L, Santa Clara
State: CA
Zip Code: 95050
Phone: 408-567- 9553
Website:http://www.printpapa.com

CA, 29th December 2022: Multiple companies are spending several dollars on digital marketing. However, that does not mean that direct mail has taken a backseat. If you combine it with a digital marketing strategy, direct mail printing can be largely effective.

Direct mail marketing can help you connect with your customers on a personal level. Here are the reasons why EDDM postcards can be important for your business.

1. Cuts Through the Clutter

People are not as inundated as they tend to be with banners, pop-ups, or display ads over the internet. This is because it is less overwhelming to find a direct mail brochure in the mailbox.

2. Gets Emotional Response

Nostalgia has been the theme of many brands marketing in the present time. That is because customers, particularly millennials, such as brands and products, remind them of the past. Emails, text messages, and social media get a personal note in the mail, which has an emotional and nostalgic appeal and resonates with people.

3. Gets You Noticed Better

The internet allows you to connect to millions of people but there are many who do not maintain an online presence. So, what should you do in that case? Well, with direct mail printing you can ensure that you are reaching out to people who do not have internet. It will help you reach out to customers who do not have a social media profile.

4. Engaging and Useful

Using direct mail is advantageous for businesses as it puts physical marketing materials into the hands of the customers. You are sending them something personalized, unique, and branded. The folded postcard mailer can engage with the customers and they have the liberty to open it when they want.

5. No Need to Compete as Hard

In case you run a pay-per-click campaign, you know ranking for the keywords can be competitive. Fewer companies are using direct mail brochure printing as a part of their overall marketing strategies. Hence, you are going to face less competition when it comes to grabbing the attention of the customers.

6. Offers Additional Value

At times, you might choose full-service EDDM postcards for brand awareness, like announcing a move or a grand opening. Other times, you might want your customers to perform a certain action, such as calling for more information about a product or service or purchasing a product. Through direct mail postcards, you can offer customers an incentive, such as special discounts, coupons, and rebated. This is to ensure that they go through with the call to action. These incentives prove to be really helpful to make sure more customers step in through the door.

7. Measurable and Budget-Friendly

One of the most attractive things about direct mail is its affordability. With this marketing material, you can work within your budget and still get a profitable result. Moreover, you can measure and track the marketing campaign without any hassle. For instance, if you send out a certain number of coupons for your customers to redeem, you know for sure how successful the campaign has been and how many people have used the coupon.

About Company: PrintPapa is a premium printing service that prints different types of materials using high-quality materials with faster turnaround times.

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