The Global Personal Watercraft Market: Highlights
The global personal watercraft market offers a healthy growth opportunity and is likely to witness 4.7% CAGR during the forecast period of 2016 to 2021. The top brands in the global personal watercraft market are Sea Doo of the BRO Inc. and the FX Cruiser of the Yahama Motors. Recovery of the global economy and increasing disposable income are the major drivers of the personal watercrafts market.

Personal watercrafts generally come in two varieties. One requires the riders to stand and another requires the riders to be in a seating position (up to three people). Personal watercraft with seating capacity of three people are widely preferred in the market. More than 80% of the personal watercraft sales in 2015 were from three seater watercrafts.

Recreational and muscle watercrafts together accounted for more than 70% of the global personal watercraft demand in 2015 and are likely to remain the largest watercraft types during the forecast period.

Composites are a material of choice for fabricating the key structural components of personal watercrafts across the globe. All watercraft manufacturers are heavily relying on the composites technology for fabricating their major structural components, such as hull and deck. Plastics are also used to build hulls for the low cost and low performance watercrafts.
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North America is expected to remain the largest market for personal watercrafts in the next five years. The US is the growth engine of the North American and the global personal watercraft market. Asia-Pacific is relatively smaller market but is likely to witness the fastest growth during the forecast period, driven by the high demand of power sports.

The supply chain of this market comprises raw material suppliers, watercraft component manufacturers, personal watercraft manufacturers, and distributors. The global personal watercraft market is highly consolidated with the presence of less than half a dozen players. The key personal watercraft manufacturers are BRP Inc., Yahama Motors, and Kawasaki Motors. All the major watercraft manufacturers have set up PWC manufacturing plant in North America to tap the market potential in the US. New product development, vast product portfolio, in-house component manufacturing, and presence in the key markets are the key strategies adopted by the key players to gain competitive edge in the market.
Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights on the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

Market structure: Overview, industry life cycle analysis, supply chain analysis
Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
Market trend and forecast analysis
Market segment trend and forecast
Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
Attractive market segments and associated growth opportunities
Emerging trends
Strategic growth opportunities for the existing and new players
Key success factors
The global personal watercraft market is segmented into the following categories.

Global Personal Watercraft Market by Watercraft Type:
• Recreational Watercraft
• Muscle Watercraft
• Luxury Watercraft
• Performance Watercraft
• Sports Watercraft
Global Personal Watercraft Market by Seating Capacity Type:
• Standing
• One Seat Capacity
• Two Seat Capacity
• Three Seat Capacity
Global Personal Watercraft Market by Hull Type:
• Plastics
• Composites
Global Personal Watercraft Market by Region:
• North America
• Europe
• Asia-Pacific
• Rest of the World

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Category: Consumer Goods
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Stratview Research is a global market intelligence firm providing wide range of services including syndicated market reports, custom research and sourcing intelligence across industries, such as Advanced Materials, Aerospace & Defense, Automotive & Mass Transportation, Consumer Goods, Construction & Equipment, Electronics and Semiconductors, Energy & Utility, Healthcare & Life