Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors.

Today, there are millions of people surfing the Web for news and information about people, places and companies. If you “Google” yourself or your company today, do you like what you see? When I Google my own name or that of my company, the top 10 results include links to our blog, articles I’ve written, press coverage and conferences at which I’ve spoken as a Marketing Consultant (Consultor de Marketing). These favorable results are no accident…they are the results of a consistent search engine marketing effort including press release optimization, article syndication and related PR activities.

Today users want to know the opinions of like-minded people before making a decision. Whether to buy a product, choose a holiday destination or patronizing a business. These views can be key in making a purchasing decision. And all this set of opinions in the network is known as online reputation (Reputación Online).

If you didn’t see anything too scary in the search results for your name or company, that’s certainly not a bad thing, for now at least.

It’s not a question whether or not you should be managing your reputation online, it’s a question of how. Just because you haven’t drawn fire from detractors online yet doesn’t mean it won’t happen. And when it does, you better be ready for it. Organizations and individuals alike should consider developing a search engine reputation management program as standard protocol for the 21st Century.

In Iniciativas Virtuales have tailored services to manage the online reputation of your brand or company to suit all objectives for the Spanish market, Europe and Latin America.

Do not wait until tomorrow to contact us, it may be too late.

Grupo Iniciativas Virtuales
[email protected]
http://www.iniciativasvirtuales.com/