The potato processing market is projected to grow at a CAGR of 5.3% from 2017, to reach a projected value of USD 30.85 Billion by 2022. Easy availability, convenient packaging, rapid urbanization, change in eating habits, and improvement in the standard of living are the major factors that have driven the global market in recent years. Other factors such as the growth in consumer preferences for convenience foods to save time and efforts, coupled with the rise in demand for applications such as snack foods and prepared ready meals, are expected to drive the growth of the this market during the forecast period.

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The frozen segment is estimated to account for the largest market share in the potato processing market in 2017. Frozen potato products are considered as the most widely used potatoes owing to their prolonged shelf life and the lesser time required for meal preparation. The increasing demand for french fries in regions such as Asia-Pacific, the Middle East, and South America due to the expansion of quick service restaurants (QSRs) and retail channels is the major factor attributing in its growth. McDonalds, Burger King, Dunkin Donuts, and Subway are some of the major QSRs contributing to the growth of the frozen potato market.

Europe is estimated to occupy the largest share in the global potato processing market, in terms of value and volume, in 2017, owing to the booming food processing industry and presence of major companies in these countries such as the Germany, the U.K., France, the Netherlands, and Belgium. The Asia-Pacific region is projected to be the fastest-growing during the forecast period. Key players in Europe and the U.S. focus on tapping the potato processing market in Asia-Pacific, owing to which Asia-Pacific is expected to witness high growth in the coming years.

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The health issues associated with the consumption of processed potato products, high acrylamide content in snack foods, coupled with the high cost incurred for storage and transportation, are the major factors restraining the growth of the potato processing market globally. The major challenge faced by the processed potato product processors/manufacturers is to maintain a continuous or year-round supply of potato varieties at a reasonable price for uninterrupted operations.

The leading players who dominated the potato processing market include Lamb Weston Holdings, Inc. (U.S.), The Kraft Heinz Company (U.S.), McCain Foods Limited (U.S.), J.R. Simplot Company (U.S.), Agristo NV (Belgium), Farm Frites International B.V. (Netherlands), AGRANA Beteiligungs-AG (Austria), J.R. Short Milling Company (U.S.), Intersnack Group GmbH & Co. KG (Germany), Idahoan Foods, LLC (U.S.,) and Aviko B.V. (Netherlands).