Global AdTech market is anticipated to grow at a CAGR of 12.7% during the forecast period (2024-2031). The market growth is attributed to the increasing investment by market players for the advertising ecosystem to more efficiently and effectively drives the growth of the market. AdTech allows brands to make more efficient use of their investment. The usage of AdTech by agencies and advertisers allows for more effective and efficient campaign planning and measurement. For instance, in September 2023, VideoAmp, an AdTech company providing measurement, data and software solutions for the advertising ecosystem to more efficiently and effectively allocate media spend, company announced $150 million Series G investment led by vista credit partners.  The investment accelerate VideoAmp’s growth and ability to empower content owners, advertisers and their media agencies with an advanced media currency solution that redefines the way media is valued, bought and sold across screens.

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The notable AdTech industry trends include connected TV (CTV), hyper-personalization, geotargeting, augmented reality and virtual reality, integrated consumer journeys, and vernacularization. To develop new channels, including national and direct-to-consumer advertisers, and retail media networks, and expand new channels, to accelerate the growth and adoption of its connected TV (CTV) platform, particularly in the local advertising market. For instance, in June 2023, MadHive Inc. advertising software platform engineered for modern TV advertising, announced a $300 million investment from Goldman Sachs asset management. The partnership with Goldman Sachs enable MadHive to further accelerate the growth and adoption of its CTV platform, most notably within the local advertising market.

Market Coverage

The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered- 

o             By Offering

o             By Advertising Type

o             By Industry Vertical

Regions Covered-

o             North America

o             Europe

o             Asia-Pacific

o             Rest of the World

Competitive Landscape- includes Adobe Inc., Amazon.com, Inc., Google LLC, Meta Platforms, Inc., and The Trade Desk, Inc., among others.

Key questions addressed by the report.

What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
Who is the leader in the market?
How are players addressing challenges to sustain growth?
Where is the investment opportunity?

Global AdTech Market Report Segment

By Offering

Solution
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Ad Exchange Platforms
Others (Agency Trading Desks (ATDs)
Services
Professional Services
Managed Services

By Advertising Type

Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Email Marketing
Others (Native Advertising)

By Industry Vertical

Media & Entertainment
BFSI
Retail & Consumer Goods
IT & Telecom
Healthcare
Hospitality
Transport & Logistics
Others (Education)

A full report of AdTech Market available @ https://www.omrglobal.com/industry-reports/adtech-market

Company Profiles

Adobe Inc.
Amobee, Inc.
Criteo
Index Exchange
Magnite, Inc.
MediaMath Inc.
NextRoll, Inc.
Nexxen Group
OpenX Technologies Inc.
Oracle Corp.
Outbrain Inc.
PubMatic, Inc.

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