Gamification market is anticipated to grow at a CAGR of 24.2% during the forecast period (2024-2031). The market’s growth is attributed to the growing demand for increased internet penetration across the globe. The global expansion in internet accessibility has extended the scope of gamified platforms. This is particularly significant for educational efforts such as ICE's 360° Inspire website, which allows individuals of all ages to access and utilize gamified information. For instance, in November 2022, the ICE Inspire website launched a gamification update. The ICE's 360° Inspire website has been enhanced with gamification features, enabling young individuals to explore civil engineering through films, projects, age-specific advice, and virtual interactions with the company’s members.

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The global gamification market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to the demand for gaming solutions increases, the gamification market needs technologies that improve user engagement and retention. The companies can focus on these elements to drive product growth and success. For instance, in November 2021, Parimatch Launched new tools to bolster product gamification by adding new tools and enhancing the gaming experience for its users.

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Market Coverage
Market number available for – 2024-2031
Base year- 2024
Forecast period- 2024-2031
Segment Covered- By Source, By Product Type, By Applications
Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
, and others

Market Segmentation

Global Gamification Market by Deployment Mode

On-Premise
Cloud

Global Gamification Market by Component

Solution
Components

Global Gamification Market by Application

Marketing
Sale
Support
Product Development
Human Resource
Others (Education and Learning, and Health and Wellness)

Global Gamification Market by End-User 

Retail
Banking
Government and Public Sector
Healthcare
Education and Research
IT and Telecom
Others (Travel and Hospitality, and Sports and Entertainment

Company Profiles 

Axonify Inc.
Cognizant Technology Solution Corp.
G-Cube Webwide Software Pvt Ltd
IActionable, Inc.
IBM Corp.
Mambo
Microsoft Corp.
MPS Ltd.
NSoft
OnMobile
Oracle
Parimatch
Salesforce, Inc.
SAP SE

The Report Covers

Market value data analysis of 2023 and forecast to 2031.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global gamification market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies. Competitive strategies by identifying ‘who-stands-where’ in the market.

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