Location-based Advertising Market Growth Probability, Leading Vendors and Future Scenario By 2024-2031


Posted July 30, 2024 by Tan8121

Location-based advertising market is anticipated to grow at a CAGR of 14.5% during the forecast period (2024-2031).

 
Location-based advertising market is anticipated to grow at a CAGR of 14.5% during the forecast period (2024-2031). The global location-based advertising market is driven by the increasing adoption of smartphones and the growing availability of location data from various sources such as GPS, Wi-Fi, and Bluetooth. These factors enable advertisers to target consumers with personalized and relevant ads based on their real-time location. As consumers spend more time on mobile devices, businesses seek to engage them with contextually relevant content, making location-based advertising an effective strategy. Furthermore, the rise of social media platforms and the integration of location services in apps and devices provide advertisers with a wealth of data to create targeted campaigns. Advancements in data analytics and artificial intelligence also play a role in enhancing the precision of location-based advertising, allowing businesses to improve ROI and optimize marketing efforts.

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The global location-based advertising market is thriving in large part due to the present nature of mobile devices. Smartphones and tablets keep us connected and on the go, creating a perfect platform for location-based advertising. Mobile devices are more than just connected; they're location-aware. Built-in Global Positioning System (GPS) and other features allow advertisers to target users with laser precision based on their real-time whereabouts. A clothing store can send discount notifications to potential customers walking by, or a travel app can recommend nearby hotels to users at an airport. This granular targeting ensures ads reach the right people at the right time, maximizing their impact. Many popular apps integrate location-based features, allowing advertisers to target users within those apps.

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Market Coverage
Market number available for – 2024-2031
Base year- 2024
Forecast period- 2024-2031
Segment Covered- By Source, By Product Type, By Applications
Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
, and others

Market Segmentation

Global Location-based Advertising Market by Type

Geo-targeting
Geo-fencing
Beaconing
Mobile Targeting
Geo-conquesting

Global Location-based Advertising Market by Advertising Type

Push
Pull

Global Location-based Advertising Market by End-User

Retail and E-commerce
Travel and Hospitality
Entertainment and Media
Healthcare
Automotive and Transportation
Others (BFSI, Education, and Technology)

Regional Analysis

North America
United States
Canada
Europe
UK
Germany
Italy
Spain
France
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of the World
Latin America
Middle East and Africa

Company Profiles 

Adobe, Inc.
Cidewalk Technologies Inc.
Cuebiq Group, LLC
Enradius
Emodo, Inc.
Foursquare
GroundTruth
Oracle Corp.
Salesforce, Inc.
Simplifi Holdings, LLC
Telenity, Inc.
Yext, Inc.

The Report Covers

Market value data analysis of 2023 and forecast to 2031.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global location-based advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.

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About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services. The company also offer Digital Marketing services through its subsidiary OMR Digital and Software development and Consulting Services through another subsidiary Encanto Technologies.

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Last Updated July 30, 2024