The global small business marketing software market is anticipated to grow at a significant CAGR of 15.5% during the forecast period. The rising digitalization of business processes has prompted small and medium-sized organizations (SMEs) to implement CRM solutions to streamline their business processes. CRM software helps businesses to organize customer data, track customer interactions, and facilitate communication. Email marketing platforms enable businesses to create and analyze email campaigns and integrate with CRM systems. Marketing automation software automates repetitive marketing tasks.

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Social media management tools manage multiple accounts, schedule posts, track engagement, and analyze performance. Analytics and reporting tools generate reports, visualize data, and provide metrics. These applications provide a centralized platform for managing customer information, sales pipelines, and marketing campaigns. For instance, in July 2023, Salesforce launched a customer relationship management (CRM) tool for small businesses. The MSME CRM solution promises to supply users with sales, business analytics, and email marketing tools in a single application, allowing enterprises to monitor customer data dispersed across multiple apps.

Global Small Business Marketing Software Market Report Segment

By Organizational Size  

Small & Medium Enterprise
Large Enterprise

By Deployment Mode

On- premise
Cloud

By Application

Customer Relationship Management (CRM) Software
Email Marketing Software
Social Media Management Tools
SEO (Search Engine Optimization) Tools
Content Management Systems (CMS)
Marketing Automation Software
Others(Analytics and Reporting Tools, and Campaign Management)

By Industry Vertical

IT & Telecom
BFSI
Manufacturing
Mobile & Entertainment
Government & Defense
Healthcare & Life Science

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Company Profiles

Drip Global, Inc.
emfluence, llc
eTrigue Corp.
GetResponse S.A.
HubSpot, Inc.
Klaviyo, Inc.
Mailchimp (Intuit Inc.)
Net-Results
Salesforce, Inc.
Sendinblue Inc.

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