TCL is one of the most prominent electronic goods manufacturing brands operating currently. It has played a crucial role in making LED and smart TVs popular in India. The year 2022 will see the company launch a series of new TCL TV sets in the Indian market. It showcased some innovative and new products at the recently concluded CES 2022.

According to the company’s spokesperson, the Indian buyers will get to buy many of these new products very soon. The section below will provide interested buyers information on TCL’s plan regarding the launch of new 4K QLED TV sets and other similar products in India.

The Company’s Plan

TCL India’s Marketing Head Vijay Kumar Mikkilineni has revealed the company’s plans for the Indian market this year. The electronic company is all set to launch multiple product categories. According to Mikkilineni, the past few years have seen TCL’s business grow exponentially in India. So, the primary aim of TCL is to stabilise its channel partnership even further.

Other than that, the company also has plans of expanding its distributor network. This change will help them to enter the tier 3 and tier 4 markets, which they are yet to tap.

Mikkilineni further added that TCL is doing its R&D to innovate and improve its SCM model. It's aiming to make its warehouse network more efficient to offer more comprehensive services to its customers. TCL is primarily looking to improve its after-sales services in India.

TCL Has a Bagful of New TV Models Ready for 2022 Launch

For TCL, CES 2022 was all about fascinating innovations. This leaves us with the question, is the company looking to launch all the items showcased in this year’s CES in India. You’ll be thrilled to learn that each of the manufacturer’s upcoming products has been designed to meet the specific requirements of Indians.

As far as the TV segment of the company is concerned, the company is particularly looking to expand the TCL Mini LED QLED TV series. Other than adding new products to its already amazing inventory of TCL Mini LED smart TV sets, it is all set to unveil a small screen QLED TV and a 32-inch FHD TV to cater to the budget customers in the country. The other most exciting plan TCL has for Indian consumers is upgrading the Android 11 TV models.

The CES Was Not Just About New TV Sets

Indeed, the people in India got familiar with the name TCL through the feature-filled TV sets launched by the company. However, today, the company is also known for manufacturing some highly efficient smart cooling devices and washing machines for Indian buyers. This year will see fresh additions even in this segment.

Mikkilineni confirmed that the company has come up with air-condition machines featuring the 4-star T PRO technology. The AC machines equipped with this technology can filter viruses out and provide smart cooling.
This is a combination most buyers of the pandemic-hit era are looking for. TCL has added innovations even to its washing machines. It has plans to launch fully automatic front-load and top load washing machines in India within the next few months.

TCL India’s Performance in 2021

It’s needless to say that the popularity of television increased significantly during the lockdown of 2021. So, being one of the most loved TV sellers in India, TCL also saw the demand for its TV models amplify during this phase. The rise in demand was particularly evident for 55-inch TV sets and models bigger than that.

According to Mikkilineni, the performance of the above-mentioned products will remain the same even in 2022. This year will see more people buying the company’s 75-inch and 65-inch television sets. There will also be a notable increase in the sales of TCL mini QLED TVs. That’s because the company has kept the TCL mini QLED 4K TV price affordable even for budget buyers.

Conclusion

TCL is known for selling TV sets equipped with advanced technologies. You may spend big amounts to buy the large TV sets or opt for the more budget-friendly mini-TVs the company will provide you with products featuring fascinating innovations. The year 2022 will see TCL expand its product range and provide Indian buyers with more options.

For more information, visit here: https://www.tcl.com/in/en