Digital Marketing and its scope

What Is Digital Marketing?
The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Types of Digital Marketing
1. Search Engine Optimisation (SEO)
2. Pay Per Click Advertising (PPC)
3. Content Marketing
4. Search Engine Marketing (SEM)
5. Social Media Marketing
6. Influencer Marketing
7. Email Marketing
8. Mobile Marketing
9. Affiliate Marketing

Benefits of Digital Marketing
• Global Reach
• Local Reach
• Cost-effective
• Brand Awareness
• Effective Targeting
• Multiple Strategies
• Multiple Content Types
• Increased Engagement
• Huge Customer Base
• Improved Customer Experience
What is the scope of marketing?
The scope of marketing management involves providing after-sales support to consumers to retain their business, build brand loyalty, and boost the business's image. Additionally, it involves gathering customer feedback to gauge customer satisfaction