Jaipur, India – June 2025 – Texaura, the premium homegrown brand redefining modern minimalism in bed and bath, proudly announces the launch of its new Organic Towels Collection, a thoughtfully designed range for those who seek elegance without compromise.

Woven from GOTS-certified organic cotton and crafted in Fair Trade-certified factories, the collection is a quiet revolution in daily self-care. At 700 GSM, these towels offer unmatched softness, high absorbency, and a comforting weight while being entirely free from harsh chemicals and synthetic dyes.

“Our mission has always been to elevate the everyday,” says Shubhangi Terapanthi, Co-Founder of Texaura. “With our organic towels, we bring together timeless design, unmatched comfort, and the assurance of sustainability, so customers don’t have to choose between luxury and responsibility.”

A New Standard for Sustainable Living
Designed for the discerning customer, Texaura’s towels embody a refined aesthetic, minimal, calming, and versatile. Available in four sophisticated hues - White, Silver Mist, Pebble Green, and Steel- the range complements both modern and classic homes.

Every element of the towel, from the yarn to the dyeing process, is thoughtfully chosen to minimise environmental impact, reduce water pollution, and support ethical production. It's not just a towel, it’s a statement of values.

Key Highlights:
• GOTS-Certified Organic Cotton: Grown without synthetic pesticides or fertilisers
• 700 GSM Weave: Plush, absorbent, and designed to last
• Fair Trade Factory Production: Ethical manufacturing at every step
• Set of Four: Ideal for family use or gifting
• Azo-Free Dyes: Safe on skin and gentle on the planet
• Made in India: Celebrating local craftsmanship with a global design lens

Available Now
Texaura’s Organic Towels can be purchased online at www.texaura.in. The brand currently ships across India with plans for international availability soon.