May 12, 2022, MUMBAI: This Or That (TOT) or thisorthat.in is a unique online platform featuring carefully selected products from new as well as well-established start-up brands from India. Products range from gourmet food and beauty products to home décor and fashion apparel like formal dresses.

The idea behind this platform is to offer a level playing field for Indian start-up companies while they compete with big, brawny corporate brands. TOT wishes to encourage the start-up culture in India while offering Generation Z and Millennials access to the unique and wonderful products offered by start-up ventures. By this, TOT has become a leading online shopping platform.

One can have a memorable experience through TOT. Start-ups are real powerhouses for new and unique shopping ideas. They like to discard the boring and explore the out-of-box. While trying to stay aloof from the competition, they are continually in search of the new and innovative.

Start-ups love to innovate and risk. But their products are lost in the fray of competition from big, over-powering brands in the market. The current market scenario not only deprives them of the limelight deserved by them but also deprives customers of access to the wonderful range of products that they sell.

TOT is the brainchild of the entrepreneur couple, Purvi and Rohit Mohan Pugalia. Thanks to their passionate efforts to build up their very own start-up, they empathize well with the pain points of other Indian start-ups.

The couple brings to the TOT table a mix of creativity and business acumen. Rohit has had several years of experience as a management professional dealing with start-up enterprises. Purvi has a unique taste for fashion, décor, beauty products, and food & beverages. As such, TOT has a solid foundation in selling these products.

TOT offers an online shopping platform that is far from the ordinary. You can enjoy a special adventure that takes you through enjoyable and memorable experiences. Every click transports you to a world of shopping adventures. So, leave behind the dreary and mundane routine of daily life and escape into the world of shopping delights that wait for you at TOT.

Delve into the trending apparel at Fashion City, shop for some amazing bargains for home décor, rejuvenate yourself through products from Beauty Island and unwind and relax with food and beverages from Food Park.

TOT is the only online platform dedicated exclusively to products of Indian start-ups. Through TOT, customers gain access to a wide variety of new and innovative products. Through this, they encourage the start-up culture in the country and drive the economy to high gear.

By buying products from TOT, customers give impetus to the growth of the Indian economy. Its core values set it apart from the competition. They have a good perception, innovate continually, and are passionate about constructing a sustainable ecosystem for start-ups.
The products of TOT are divided into four categories: Home décor, Fashion city, Beauty Island and Food Park.

Fashion city is one of the best online fashion destinations in India. Customers are spoilt for choice among the plethora of trending apparel and accessories available here. In case one is seeking options for refreshing one’s wardrobe, one can stay abreast of the most current fashion trends by shopping for apparel and accessories from the best website that is TOT.

No need to look elsewhere when you are seeking latest women dress or jacket for your toddler. Customers, both men and women, can browse via the TOT platform to shop for the best, hand-picked collection of fashion accessories, women’s wear, kid’s wear, men’s wear etc. TOT collection features a wide array of hand-crafted, premium, and sustainable hi-fashion items.

You can shop for a premium range of shoes, Kurtas, jackets, nightwear, casual lounging wear and many others for men, women and kids. Shop for organic, eco-friendly, sustainable and natural brands of clothing like Meraki, Panya, Bandini Fab, Ecentric, Inner Sense etc.

There are also options for artisanal, hand-spun brands like Fitoor, Misfit Panda, and Eco-Social. In sum, one has myriad options to choose from TOT to replenish one’s wardrobe.

At TOT Beauty Island, one can seek a wide collection of beauty and make-up brands that are of premium quality and contain 100% authentic ingredients for the wellness and beauty needs of customers. TOT showcases an impressive range of beauty and wellness products like face wash, make-up, intimate wash, soaps, shower gels, moisturizers, face creams, face masks, anti-ageing creams, lipsticks, and all kinds of cosmetics.

Buy from options of premium category of beauty products like Myra Veda, BrownSkin beauty, and many more. Also available are a collection of natural beauty products such as natural, organic, and vegan cosmetic brands. These include reputed products like Oleum cottage, Hydra by Ambika, Mirrah Belle Naturals, Vishisht Lifestyle, Truefrog, BioBlush cosmetics etc. One can also shop for Ayurvedic beauty brands like The Coconut people, Sanfe, and the Body Café.

Finally, there is a food and beverage wonderland enticing all foodies at TOT- at the TOT Food Park. You can order from a painstakingly selected collection of fine quality and gourmet items of food and beverages. The Pugalias realize well the joys of tasting and sampling new and delicious food items.

Food Park features a hand-picked range of health drinks, seeds and nuts, cereals & snack bars, ready-to-eat food items, and ready-to-drink beverages.

Food Park is enticing for several reasons. You can order tasty, gourmet, and specialty food items from this platform. You can also explore leading organic and healthy brands from across the country.

Food items and beverages are of top quality. One can also find healthy snacking options like Munchilicious Granola bars which are in-house products of TOT. TOT is a unique place for finding a multitude of healthy choices in one place. Get such items delivered to one’s doorstep by just clicking a button.

ABOUT THE COMPANY: This Or That (TOT) or thisorthat.in is a unique online platform that retails products of exclusively start-up companies in India. It was founded by power couple Purvi and Rohit Mohan Pugalia to encourage and empower the start-up culture in India.