April 20, 2022, Mumbai: This or That or thisorthat.in is the first Indian e-commerce platform
dedicated exclusively to products of startups. It showcases products in four categories like Fashion
city, Beauty Island, Food Park and home décor.

Do you like innovative products? Do unique items appeal to your quirky personality? Have you
forgotten the birthday of a loved one and are considering buying something boring at the last
minute?

If the answer to any of these is yes, This or That is ready to offer you matchless and distinctive retail
therapy featuring handpicked brands to satisfy your hunger for everything interesting, innovative
and unique. For instance, your search for the best face serum for dry skin ends here, and also
hundreds of other products.

This or That was founded by entrepreneur couple, Purvi and Rohit Pugalia. During their frequent
travels within India and abroad, they noticed that Indian startups and their products were equally
interesting, innovative, and unique as international brands.

The couple also experienced first hand a pain point of lack of online visibility of their own local
startup brands and found a chance to provide a voice to Indian startup brands. The e-tailer platform
of This or That offers much exposure deserved by Indian startups in a crowded market by
introducing the first-ever shopping destination of the country devoted exclusively to startups.

This of That was launched in July 2021 by breathing life into the term #VocalFor Local through the
new venture. The vision of the new company is to offer visibility to Indian Start-up brands and
introduce their interesting, unique, and innovative deals to the world.

The core values of the company include intriguing customers with unique products, evolving and
adapting to changing preferences and tastes, and to empower Indian startups. The USPs of the
company include delivery pan India and carefully vetted startups.

A valid question posed is why only startups? Many innovative startups face several obstacles while
entering the e-commerce market since it is crowded with big, brawny brands with deep pockets.
They fail to get the attention they deserve in spite of offering best-in-class products, superlative
customer service, matchless website UI and UX, and creative communication.

Therefore, This or That caters only to startup brands by providing a level playing field and building a
sustainable eco-system for startups to widen their reach.

Startups are the true powerhouses of fresh and innovative ideas. In a bid to stand apart from the
competition, they are continually in search of the unique and different. They love to experiment and
toss out the boring. But today, the voice of startups is lost in the fray, over shadowed by big brawny
brands. Thus, customers are also deprived of the opportunity to buy such new and innovative
products.

According to Rohit Pugalia, it is high time that Indian startups come into the limelight. This or That
platform is doing exactly that while also providing Generation Z and Millennials a wide selection of
interesting, unique, and innovative products. Thus, customers not only enjoy great products but also
help encourage the startup culture in the country.

The wonderland of This or That lies beyond the realms of ordinary shopping. With a very click on
your device, you are ushered into a one-of-a-kind and delightful shopping experience. Thus, you can
take a break from the dreary routine of everyday life and fly away to a land of shopping delights
collated with the best startup brands in the country.

Sample the best of fashion at Fashion City, rejuvenate in the beauty and wellness products from
Beauty Island, hunt for bargains in the home décor section, and unwind and relax with beverages
and culinary delights of Food Park. If you love being surprised, the Bargain Bazaar has some mind-boggling deals for you. Thus, one can have a great time at This or That with no room for boredom.

The main categories of TOT are Fashion City, Beauty Island, and Food Park. At TOT Beauty Island, you
can gain access to 100% quality and authentic brands and products such as face masks, lipsticks,
moisturizers, make-up, face wash, anti-aging creams, intimate wash, soaps & shower gels etc. There
is no better a space to find good face serum.
Shopping from Beauty Island is worth it because you have access to Premium products, Natural
products, and Ayurvedic products. You can shop for premium products for skincare and cosmetics
like Oleum Cottage, BrownSkin Beauty, Myra Veda etc.

Shop for a vegan, natural and organic range of wellness and cosmetic products like Hydra By Ambika,
TrueFrog, Oleum Cottage, Earthi, Vishisht Lifestyle, Mirrah Belle Naturals, BioBlush cosmetics, and
many more. You can also shop for Ayurvedic beauty and skincare products like the Coconut People,
Body Café, Sanfe, and many more.

TOT Fashion city is the one-stop fashion destination for making yourself look trendy and personable.
Everything from womenswear, menswear, and accessories to kids' wear, they have you covered
totally. Their handpicked range of sustainable, natural, organic, and trendy products are sure to
leave you overwhelmed and more. You can shop online for brands like Panya, Hespoke, Fitoor, Be
You by Meraki, and much more.

Shopping from TOT Fashion city enables one to buy from the Premium range, Sustainable clothing,
and Handcrafted items. Shop for a premium range that includes kurtas, jackets, shoes, men's shirts,
fashion accessories etc. Shop for natural, organic, sustainable, and eco-friendly brands such as
Innersense, Ecentric, Bandini Fab, Panya, and Meraki. There are also artisanal and hand-spun brands
delicately crafted by brands like EcoSocial, reCharkha, Misfit Panda, and Fitoor.

Finally, there is the awesome Food Park. Whether it is for everyday cravings or delicious beverages
and snacks on the weekend, or after some serious shopping, the TOT Food Park can fix everything
tastefully. It features unique brands like Munchilicious, Naagin sauces, Snackible, Drinktales, Stirred
cocktail mixes, Coolberg, the Theatre Project, Mommy Made It, and many more. TOT has got
everything covered, from unique snacks and beverages to condiments and drinks. So, instead of
craving, customers can begin to shop till they drop!

About the company: This or That or thisorthat.in is a leading online platform that showcases
products exclusively from Indian startups. Founded by entrepreneur couple Purvi and Rohit Pugalia,
this platform offers a level playing field for Indian startups in a market dominated by big brands.
Products featured on the platform are carefully handpicked