This or That or thisorthat.in is India’s first online shopping platform to feature unique, interesting, and carefully curated start-up brands. These brands include a wide range of categories ranging from fashion accessories and garments to beauty products and eats like breakfast cereals online.

The This or That (TOT) world brings you the most interesting, innovative, and unique products from hand-picked brands of start-ups right at your fingertips. Be it beverages and food items, wellness & beauty, or lifestyle and fashion products; the platform has all that you are possibly looking for.

The more you explore the site, the more likely it is that you will fall in love with this world. TOT is the ultimate shopping destination you desired but never had before. The site is a match made in heaven for Indian start-ups. The site is much interested in having you onboard along with other start-up brands lined up on it.

The site was founded by an entrepreneur couple, Purvi and Rohit Pugalia. Being entrepreneurs who began from scratch, they empathize with and understand the struggles faced by start-ups. The owner couple brings together the combined force of a creative mindset and solid business acumen.

Rohit’s wide experience in investing and managing many start-ups combined with Purvis taste in life style, fashion as well as beverages & foods render a solid foundation for the company.

The main shopping categories at this portal include Beverages & Food, Wellness & Beauty, and Apparel & Fashion. Top brands include Meraki, Myra Veda, Fitoor, Echt Beauty, Naagin sauce, and Evacus. Top products sold include Dresses, Lip stick, Facewash, men’s shirts, ready to eat and ready to drink items.

The premise behind this portal is that it is high time that start-up brands gain a level playing field in the market. This is exactly what This and That endeavour to do while providing Gen Z and Millennials, numerous interesting, unique, and innovative products.

TOT lies beyond the borders of traditional shopping. It provides a one-of-a-kind shopping experience where new adventures beckon with every click. Hence, take a break from one’s dreary world and escape to the land of shopping delights, collected from the finest start-ups in the country.

You can drive through the best of trending products in Fashion City, bask in the rejuvenating atmosphere of Beauty Island, hike through the hills of Décor valley and when tired and hungry, enjoy the best of food and beverages at Food Park. The natives of Wellness village will direct you to a path for feeling better and if you like surprises, be ready to preen at the mythical Bargain Bazaar, where you can haggle for getting very good deals. In sum, there is never a dull moment at TOT.
There are good reasons why the portal caters to only start-ups. The latter is the authentic powerhouses of exciting and new ideas. In their bid to stay aloof from the clutter, they are constantly on the search for the unique and different. They discard the boring and are not averse to experimenting. They are at the forefront of invention and innovation.

But in today’s world, start-ups are lost in the fray in a market that is dominated by the clutter of huge, brawny brands which dominate the majority of shopping platforms. Such current market dynamics not only deprive the start-ups, the limelight deserved by them but also deny customers of unique and new products.

TOT was formed mainly to bridge such gaps and serves as the first shopping platform devoted exclusively to Indian start-ups. Because of this, not only do you gain access to the latest and most unique products but also encourage the start-up culture that is so vital for the Indian economy.

They continue to bring start-up brands that are carefully hand-picked at the fingertips of customers. Their core values set them apart from other players in the market. These values imply being perceptive, innovative, and building a sustainable eco-system for start-ups such that partner brands and consumers experience the best.

At TOT Beauty Island, you can explore high-quality and 100% authentic brands and products for all your wellness and beauty needs. Products include make-up, face masks, lipsticks, facewash, anti-aging creams, moisturizers, intimate wash, shower gels, and soaps.

One can shop from a premium range of skincare and cosmetic products like Oleum Cottage, BrownSkin Beauty, Myra Veda, and many more. One can shop for organic and natural products like TrueFrog, Oleum Cottage, Earthi, BioBlush cosmetics, Hydra by Ambika, and many more. There is also a category of Ayurvedic products like The Coconut People, Body Café, San Fe etc.

If you seek to refresh your wardrobe, stay abreast of the latest fashion trends by shopping from the Fashion City of TOT. Browse through the hand-picked collection of women’s attire, men’s wear, accessories etc, and enjoy a hassle-free shopping experience at TOT.

Shop for a premium range of Kurtas, Jackets, Shoes, men’s shirts, fashion accessories, Nightwear & Lounge Wear, and much more. There is the option at TOT to shop for Sustainable clothing. This category includes natural, organic, sustainable, and eco-friendly clothing brands like Panya, Meraki, Ecentric, InnerSense, and Bandini Fab. Hand-crafted items are also available, including artisanal and hand-spun brands, crafted with care by brands like EcoSocial, reCharkha, Misfit Panda, and Fitoor.

Food Park from TOT awaits all foodies out there. You can order from a hand-picked range of top quality and gourmet beverages & foods. TOT team knows that the joy of sampling new beverages and food items is matchless.

At the Food Park, they have a curated collection of ready-to-drink beverages, ready-to-eat foods, seeds & nuts, health drinks, snack bars, and cereals. The Park features a great brand of nutritious breakfast cereal called Munchilicious made of Granola and other ingredients. It is available in variants like Original, Dark chocolate, Grain-free (for vegans), Dried Fruits, and Desi Twist (with spices).

TOT offers gourmet items which are delicious specialty food items that are organic and healthy brands from across the country. Food items are of top quality; you can shop from their curated list of beverages and foods from various brands at one location and get them delivered to your doorstep at the only effort of clicking a button. You can explore an extensive range of interesting and unique products at TOT.

ABOUT THE COMPANY: This or That or thisorthat.in is India’s first portal for marketing unique and innovative products exclusively sourced from Indian start-up companies. Launched by entrepreneur couple Rohit and Purvi Pugalia, this portal offers an amazing shopping experience for items like food, fashion, and beauty products.