February 21, 2022, Mumbai: This or That or thisorthat.in is India’s first online platform that features only the most carefully curated, unique, innovative, and interesting start-up brands. The site features products that are divided into categories called Fashion city, Food park, and Beauty Island. Fashion city has become one of the best online shopping sites for clothes.

The world of This or That lies behind the realms of ordinary shopping. It is a unique kind of shopping experience where every click leads one to a unique adventure. The time is ripe for one to break free of one’ s dreary routine and escape to the land of exciting shopping delights, collected from the best start-ups in the country.

Travel to sample the latest trends of Fashion City, bask in the refreshing land of Beauty Island, and satiate yourself with the culinary delights of Food Park. If one is a sucker for bargains, head to the fabled Bargain Bazar, where one can haggle to one’s full satisfaction. In sum, there is never a dull moment at This or That. So, fill one’s shopping cart with goodies of all kinds and create some unforgettable memories.

This or That is the creation of entrepreneur couple Purvi and Rohit Mohan Pugalia. Rohit is a management professional with much experience handling start-up businesses. Purvi brings to the table her unique creative side that can handle fashion, lifestyle, foods, and beverages.

Being entrepreneurs themselves, they have much empathy for start-up businesses mushrooming in India. Together the couple drive synergy between business acumen and creativity.

Purvi and Rohit created this platform exclusively for start-ups. The couple realized the fact that start-ups are the true powerhouse for exciting and new ideas. They are always passionate about experimenting and innovating to stay ahead of the competition. They are not afraid to embrace the new and are willing to discard the run-of-the-mill and boring.

However, this is the era in which big and powerful brands dominate the e-commerce market. Start-ups often find themselves lost in the fray. Such current dynamics of the market prevent start-ups from gaining the spotlight they deserve as well as deprive customers access to their wonderful products.
It is precisely for bridging this gap that the Pugalias created This or That as the first online platform dedicated only to products of start-ups. This way, not only do customers gain access to the most innovative and high-quality goods in the market, but they help in promoting the start-up culture and drive the Indian economy to high gear.

While this online platform is engaged in bringing brands of Indian start-ups to the fingertips of customers, its core values set it apart from other such players in the world. They are perceptive and continue to innovate and construct a sustainable ecosystem for start-ups. This is so that partner brands and consumers continue to enjoy the best possible shopping experience. Thus, the core values of the platform are to be perceptive, innovative, and dedicated to build up a sustainable ecosystem for start-ups.

At Fashion city, one can find one of the best fashion websites in India. A world of trending lifestyle and fashion awaits customers. If one is seeking choices to refresh one’s wardrobe, one can stay updated with the most current trends in fashion by shopping from one’s favourite online shopping platform- This or That (TOT).

Customers can browse through the handpicked collation of women’s wear, men’s wear, kids’ clothing, and fashionable accessories at the TOT platform. TOT brings a wide range of premium, sustainable and hand-crafted fashion wear and accessories to customers.

One can shop from a premium range of Kurtas, Jackets, shoes, night & lounge wear, fashion accessories, and men’s, women’s and kidswear. Shop for natural, organic, sustainable and eco-friendly brands of clothing like Innersense, Eccentric, Bandini Fab, Panya, and Meraki. There are also hand-spun artisanal brands like EcoSocial, Misfit Panda, and Fitoor.

At TOT Beauty Island, one can explore high-quality and 100% authentic brands and products for all one’s wellness and beauty requirements. TOT showcases a wide range of wellness and beauty products such as face cream, intimate wash, soaps, shower gels, face wash, anti-ageing creams, moisturizers, make-up kits, face masks, and lipsticks.

Shop for a premium range of beauty products like Oleum Cottage, BrownSkin beauty, Myra Veda, and many more. There is also a range of natural beauty products like natural, vegan and organic cosmetics brands like Hydra by Ambika, Earthi, Oleum cottage, Vishisht Lifestyle, Mirrah Belle Naturals, BioBlush cosmetics, Truefrog etc. One can also shop for Ayurvedic beauty and skincare brands like Body Café, Sanfe, the Coconut People etc.

Finally, there is a unique experience for foodies awaiting at TOT. One can order from a carefully curated range of top-quality and gourmet food items and beverages. The Pugalias know that the pleasure of discovering new beverages and foods is matchless.

At Food Park, they have a handpicked range of ready-to-drink beverages, ready-to-eat foods, snack bars and cereals, seeds & nuts, health drinks etc.

Food Park is attractive for many reasons. One can order delicious specialty, gourmet foods online at TOT. One can explore organic, gourmet, and healthy brands across the country.

Beverages and food items are of top quality. One can shop from the curated list of top-quality beverages and food items online at TOT.

Food items are also healthy choices at TOT. One will find it amazing to discover the healthy brands of beverages and food items of the best quality in one place. Get these delivered to one’s home with the click of a button. One can sample a wide range of unique and delicious food items at Food Park.

About the company: This Or That or thisorthat.in is a unique Indian platform showcasing the best of brands of Indian start-ups. Launched by entrepreneur couple, Purvi and Rohit Mohan Pugalia, it combines the couple’s business acumen and creativity. Products of start-ups have been carefully handpicked.