New York: Leading online jewelry brand Vixity has announced the grand addition of its new pendant collection made of diamonds. With a chain of retail “brick and mortar” stores in many US cities, Vixity’s online store caters to a global clientele, who are pressed for time and like shopping through Internet. Vixity –the full service jewelry store has 4 decades of record in highest ethical standards and utmost professional integrity managed by full-time jewelers.

The wider selection of merchandise is now possible with the positive advantage of enjoying a vast range in terms of global designs and trends. Featuring 20,000 items, right from silver rope bracelets and diamond engagement rings Vixity wants the customer satisfied. According to Vixity MD, “As online jewelry stores we are very customer centric and answering to convenience and lower prices and ready to help.”

The MD said, there has been heavy demand for pendants and they also hired a market research to study the jewelry market trends. The brand is proud that it has thousands of satisfied customers at all parts of the worlds. There has been, more queries, seeking fresh designs in diamond pendants. The MD noted that the new pendant collection in the online store will be an enhancement to the physical store locations and is not a competition for them.

The back end of physical stores provides designing, logistics and merchandise services including jewelry repairs and custom made production. It was noticed from earnest online customers that they have a wish list of the ever-popular items which they wanted from a credible online retailer. The buying patterns show high demand during Christmas-New Year, Valentine Days, Marriage Season, Holy month and Thanks giving. The items are bought as gifts for anniversaries, birthdays and other special occasions.

According to Vixity officials, “customers who order online have the option of having their order returned to home or store and if they are not completely satisfied.”

According to vixity MD, pendant as a piece of jewelry will never have a down turn in demand as they are the perfect gifts as diamond fashion pendants. Showing splendor of individuality and personality it is always stylish and offers endless possibilities in designs. Precious metals are used in making the wares with ranges sourced from top designers. Carew is taken to provide all new styles and possibilities in stunning lines suited to great such as engagements, wedding anniversaries, and romantic get together. Pendants from online jewelry stores like Vixity assure diamonds that create new and exciting ways for expressing emotions.