In recent ten years, the global cosmetics market has maintained steady growth, and North America is the highest market share location. As global per capita income has risen, demand for pricey cosmetics and hair care products has grown accordingly, particularly in emerging markets. It is expected that the revenue of global cosmetics increase to USD254.8 billion, and the industry average profit rate also increase from 7.5%% in 2009 to 11.3% in 2014. China has become one of the major cosmetics market in the world, with annual sales of more than RMB200 billion, accounting for 8.8% of global cosmetics market, only next to the U.S.

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Table of Content:

Executive summary
Definition and methodology
I Overview of global cosmetics industry
I-1 Development drivers
I-2 Current performance of global cosmetics industry
II Development situation of global cosmetics industry
II-1 Product segments
II-2 Market share analysis
II-3 Analysis of import and export situation (qualitative)
II-4 Analysis of business locations
II-5 Analysis of costs structure
II-6 Operation analysis of global cosmetics industry
III Operation of China’s cosmetics industry
III-1 Policy environment analysis
III-2 Economic indicators analysis of China’s cosmetics industry, 2012-2014
III-3 Operation situation of China’s cosmetics industry, 2012-2014
III-3.1 Number of Cosmetics Company
III-3.2 Total assets of China’s cosmetics industry
III-3.3 Sales income of China’s cosmetics industry
III-3.4 Total profit of China’s cosmetics industry
III-4 Profitability analysis of China’s cosmetics industry
III-4.1 Sales margin analysis
III-4.2 Sales profit rate analysis
III-4.3 Assets profit rate analysis
III-5 Major regions of China’s cosmetics industry
III-5.1 Northeast China
III-5.1.1 Number of Cosmetics Company
III-5.1.2 Sales income
III-5.1.3 Total profit
III-5.1.4 Operational efficiency
III-5.2 North China
III-5.3 East China
III-5.4 South China
III-5.5 Southwest China
IV Introduce to major cosmetics companies
IV-1 L’Oreal SA
IV-2 Unilever PLC
IV-3 P&G Company
IV-4 other companies

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