Food traceability refers to the ability to track the movement of a food product and its ingredients backward and forward through the supply chain. Traceability entails documenting and connecting the food product and ingredient production, processing, and distribution chains.

Food traceability market is the wholesomeness, food safety and genetic changes associated with the food product. The human food supply chain has come under the scanner. Food traceability is now very topical because of food contamination and food adulteration to business frauds that unsettles the market. This is very timely because of the food scares such as BSE (mad cow disease) that shook the ecosystem in a not so marginal way

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Drivers
Coming to Organic food supply chain, it is important to provide information about environmental impact, food threat, quality and safety thus paving the way for food traceability market to upscale. The ability to track in real-time with blockchain storing processing information, food can be called back effectively. Food fraud costs the global food industry USD 20 to USD 50 billion per year. Thus transparency using blockchain for food traceability can seek food origin and improve brand genuineness.
RFID tags are now a very timely strategy that helps track the food product in the supply chain with the help of Wi-Fi and GPS. US and UK markets are ready to pay more for food-grade products that have food traceability and tracking origin certificate.

Government regulations to restrain food manufacturers in response to food safety adherence have created an opportunity for the food traceability market. For instance, Europe is following safety standards with regional bodies such as EFSA (European food safety agency) coming into play with food authentication standards.
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Restraints
End to end food tracking and traceability call for a lot of expenditure and pose challenges. The costs could include recall cost, cost of rejected products and the cost of authentication certificate thus implying load on food manufacturers. This could run into dollars with installation of hardware and software and system firmware that could come at a huge price.

Food traceability index: from farm to plate.
Food traceability traces-back the food from its point of origin, steps involved and stages in manufacturing usually underscored by a HACCP system. Hence food quality and safety are the underlined parameters that need acknowledging. This calls for identification of the product with bar-coding.
Traceability is not a superficial identity such as a name-tag but envelopes the good record keeping thus effecting a trackback. Thus consumers are questioning the transparency in food growing method with questions arising out of the food quality and safety in the supply chain. Traceability has become a policy issue for incorporating the changes in food-grade.

Regional Segmentation
Asia Pacific is in the lens to dominate the market with an ever-expanding population that asks for safe food. Drivers include the food-grade system that has been exposed to roughly around 600 million cases of food-borne diseases each year that is cause for concern and thereby impacting the market exponentially. Commercial food supplies have come out of the shadows and gone mainstream to include more people in the supply chain thus giving room for health complications.

Key Developments
In May 2022, the World Wildlife Fund (WWF) has introduced an app that aims to help food supply chains become more lucid.

The transparenC app (available for both Android and iOS devices) and web portal is the world’s first open-source traceability software for any kind of food supply chain.
It can be deployed anywhere by farmers, buyers and retailers without paying licensing fees to ensure transparency and accountability across all phases of food production.

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Key Players
Key players include Honeywell International, Inc., Cognex Corporation, Keyence Corporation, Bext360 Inc., Foodlogiq LLC, Trace One Inc., Carlisle Incorporated, amongst others.

TOC:
Chapter 1 Food Traceability Market Overview
1.1 Product Overview and Scope of Food Traceability
1.2 Food Traceability Market Segmentation By Application
1.2.1 Meat & Livestock
1.2.2 Fresh Produce & Seeds
1.2.3 Dairy
1.2.4 Beverages
1.2.5 Fisheries
1.3 Food Traceability Market Segmentation By End User
1.3.1 Food Retailers
1.3.2 Defense
1.3.3 Food Manufacturers
1.3.4 Warehouses
1.3.5 Others
TOC CONTINUED…

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