Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will be available through Magnite Access, the company’s suite of audience and identity tools that enable publishers and buyers to manage, generate, and deal with audience groups in a variety of ways.

Through this agreement, agencies, marketers, and media owners will be able to access data based on their business needs throughout Magnite’s broad streaming supply, which includes 80+ million CTV households in the US and 90% of ad-supported CTV viewers. This merger will benefit mutual agency clients like as GALE, GroupM, and Omnicom Media Group.

Thousands of organisations use Snowflake’s Media Data Cloud to explore, share, and unleash the actual value of their data. Snowflake is used by clients to unify siloed data, discover and securely exchange data, and run a variety of analytic workloads. Snowflake provides a unified data experience that spans various clouds and locations, regardless of where data or people reside.

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Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will be available through Magnite Access, the company’s suite of audience and identity tools that enable publishers and buyers to manage, generate, and deal with audience groups in a variety of ways.

Through this agreement, agencies, marketers, and media owners will be able to access data based on their business needs throughout Magnite’s broad streaming supply, which includes 80+ million CTV households in the US and 90% of ad-supported CTV viewers. This merger will benefit mutual agency clients like as GALE, GroupM, and Omnicom Media Group.

Thousands of organisations use Snowflake’s Media Data Cloud to explore, share, and unleash the actual value of their data. Snowflake is used by clients to unify siloed data, discover and securely exchange data, and run a variety of analytic workloads. Snowflake provides a unified data experience that spans various clouds and locations, regardless of where data or people reside.

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