The event and Exhibition Market size is estimated to reach US$ 50 billion by the year 2027, with a CAGR of 3.9% from 2022 to 2027. Event and Exhibition a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair; these are the main factors that have considerably increased the demand for the Event and Exhibition in the market, thereby driving the huge growth of the Event and Exhibition market in the upcoming years

Market Drivers and Restraints:

The main factors that have considerably increased the demand for the Event and Exhibition in the market is mainly due to the Geo-cloning concept is not something new, but it has been tried and tested for decades now. It is gaining traction in recent times due to the increase in connectivity and globalization. The Indian market is not new to the concept as various international events and exhibitions have been expanded to cover India as well in recent times. Geo-cloning is taking an event that works in one city or country and including it in another.Geo-cloning has also become a go-to strategy for various major exhibition organizers looking to expand globally. It involves less of the risk of a brand-new launch and an existing brand reputation to use as a Launchpad. Statement of intent geo-cloning has proven to be a valuable tactic these are the main factors that have considerably increased the demand for the Event and Exhibition in the market, thereby driving the huge growth of the Event and Exhibition market in the upcoming years

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Report is segmented as:

Event and Exhibition Market is segmented on the basis of by:

By Exhibition Type (B2B, B2C, and Mixed/Hybrid),

By Revenue Stream (Exhibitor Fee, Sponsorship Fee, Entrance Fee, and Services)

Geographical Segmentation:

Event and Exhibition Market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa and rest of world. North America has the dominant share in the Event and Exhibition is due to the owing to the brand reputation and involvement of international solutions and service providers these are the main factors that have considerably increased the demand for the Event and Exhibition in the North America, followed by Europe, Asia Pacific, Latin America and Middle East & Africa will register a slower increase in the Event and Exhibition Market

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Impact of COVID-19 on Market

Covid -19 pandemic has affected almost every industry, and the long-term effects are projected to impact growth of Event and Exhibition during the forecast period. Covid-19 pandemic has impacted huge on the sales revenue of Event and Exhibition market, Due to the government restrictions like lockdown in many countries has stopped the production of products by the manufacturing companies. Companies have started opening their manufacturing units after taking all the necessary preventive measures. In recent days relaxation in restrictions by the government and people are getting vaccinated to stop the spread of corona virus.

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