The lagers market size is expected to see steady growth in the next few years. It will grow to $215.43 billion in 2028 at a compound annual growth rate (CAGR) of 4.6%.  The growth in the forecast period can be attributed to emerging markets, innovation and product development, sustainability initiatives, global economic outlook, demographic changes. Major trends in the forecast period include rise of craft and specialty lagers, growing interest in low-alcohol and non-alcoholic lagers, innovation in flavor infusions, online sales and direct-to-consumer models, collaborations and limited edition releases.

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Segmentation & Regional Insights
The lagers market covered in this report is segmented –
1) By Product Type: Standard Lager, Premium Lager, Luxury Lager
2) By Variety: Pale Lager, Vienna Lager, Dark Lager
3) By Packaging Type: Glass, Metal Can, Other Packaging Types
4) By Distribution Channel: On-Trade, Off-Trade
5) By End-User: HoReCa, Household Retail, Other End Users

Western Europe was the largest region in the lagers market in 2023. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
Growing consumption of alcohol is expected to propel the growth of the lager market going forward. Alcohol consumption refers to the act of drinking a beverage containing ethanol. Lager is a popular variety of beer that has acquired widespread usage in recent years, this is because lager beer is more nutritious than other alcoholic beverages and also contains several benefits such as it lowers bad cholesterol, reducing stress, improves memory making it a healthier option for alcohol consumption. For instance, in February 2022, according to a report published by the Distilled Spirits Council of the United States, a US-based trade organization representing producers and marketers of distilled spirits, the spirits industry earned $35.8 billion in 2021, reflecting a 12.0% year-on-year growth rate. Therefore, the rising consumption of alcohol is driving the lager market.

Key Industry Players
Major companies operating in the lagers market are focusing on innovating products, such as light and crisp ultra lager, to provide reliable services to customers. Light and crisp ultra lager is a light and energizing beer variant and a perfect companion for parties, events, or even soulful nights. For instance, in November 2023, American Brew Crafts, an Indian-based beer brewing company launched BlockBuster Ultra Lager. BlockBuster Ultra Lager is an American-style lager with blend of malty notes, a touch of bitterness, and a citrusy and floral flavor profile. it has low calorie and carbohydrate content, which is a suitable option for those looking for a lighter beer. BlockBuster Ultra Lager has a pilsner-style creation in a light and crisp flavor.

The lagers market report table of contents includes:
1. Executive Summary
2. Lagers Market Characteristics
3. Lagers Market Trends And Strategies
4. Lagers Market - Macro Economic Scenario
5. Global Lagers Market Size and Growth
.....................
31. Global Lagers Market Competitive Benchmarking
32. Global Lagers Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Lagers Market
34. Lagers Market Future Outlook and Potential Analysis
35. Appendix

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