Market synopsis:
With the rising adoption of application performance monitoring, there has been an enormous rise in demand for the synthetic control and real user monitoring. Many of the end-users sometimes take both synthetic and real user monitoring as nearly the same, but both offer a more extensive range of features and applications. Synthetic monitoring is also termed as active monitoring, which does not involve any end-user/real user. Synthetic monitoring is monitoring on an outer and more significant level. It consists of the use of web browser transactions or emulations. It is a process of application and website monitoring.

Various enterprises and industry verticals are adopting synthetic monitoring for providing better results taking consideration of IT operations. It helps in monitoring the condition and health of a website so that it does not have any significant impact on the end users.

Specific technological factors help in the growth of the market. These include the need for active application and website monitoring to manage the traffic, end-users and runtime/downtime. Also, the growing adoption of analytics is also playing a significant role in this market. The market growth is also maintained by the flexible pricing trends in cloud adoption. Nearly 90% of the businesses are either operating on-cloud or planning to move on-cloud.

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Segmentation
On the basis of type the market is segmented into SaaS Application Monitoring, Mobile Application Monitoring, Web Application Monitoring, and API Monitoring.
On the basis of service, the market is segmented into Consulting, Training & Support, Implementation and Maintenance.
On the basis of deployment, the market is segmented into on premise deployment and cloud deployment.
On the basis of Organization size, the market is segmented into Small & Medium Enterprise and Large Enterprise
On the basis of industry vertical, the market is segmented into BFSI, government, IT & Telecommunication, Automotive, Transportation and Logistics, Healthcare, Commercial.

Regional analysis
The geographical analysis of Synthetic Monitoring Market mostly studies regions like North America, Europe (including Russia), Asia Pacific (including Australia and New Zealand) and rest of the world (including the Middle East, Africa, and Southern America). Among these regions, North America at present is leading the market for synthetic monitoring due to broad adoption of application performance management across various verticals. Also, the region holds more than 60% of the top prominent players providing services in this market. North America is closely followed by Europe region. Europe and North America are the technologically advanced regions, and the factor affecting the growth of this market is the rising analytic applications in industries like supply chain and logistics, automotive, retail, healthcare, IT & Telecommunication, and most of the modern manufacturing. Additionally, the European Union allows all the countries that are residing in Europe to trade on open and accepted standards and regulations benefitting the enterprises with ease of business operation.

However, Asia Pacific is primarily known for its semiconductor and hardware industry; various software developers are emerging in countries like India, Japan, Singapore, and Australia. Asia Pacific, the Middle East & Africa are among the fastest growing regions in this market, but North America dominates the market till the forecast period.

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Key players
Some of the key players in the Synthetic Monitoring market comprise of CA Technologies Inc. (U.S.), BMC Software Inc. (U.S.), IBM Corporation (U.S.), Dell Technologies, Inc. (U.S.), Dynatrace Software company (U.S.), Microsoft Corporation (U.S.), Hewlett-Packard Enterprise (U.S.), SmartBear Software (U.S.), AppDynamics (U.S.), Monitis (U.S.), Apica AB (Sweden), New Relic, Inc (U.S.), among others.

The other vendors include Pingdom AB (Sweden), Uptrends (U.S.), Catchpoint Systems, Inc. (U.S.), eG Innovations Pte Ltd (Singapore), Zoho Corporation (India), Rigor (U.S.), AppNeta (Canada), NCC Group (U.K), Jive Software (U.S.), Acronis International GmbH (Switzerland), Neustar, Inc (U.S.), Exoprise Systems Inc (U.S.), Riverbed Technology (U.S.), Splunk, Inc. (U.S.) among others.

The prominent players constantly keep innovating and investing in research and development in order to present a cost-effective portfolio. There have been recent mergers and acquisitions among the key players, where the business entities expect to strengthen their reach to their customers.

Intended Audience
• Networking vendors
• Application developers
• Cloud Service Providers
• System Integrators
• Hardware Vendors
• Security Agencies
• Government
• Value-added Resellers
• Research Firms

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