Jaipur, Rajasthan – April 21, 2025 – Virasat Furnitures, a top manufacturer of handcrafted outdoor furniture, has launched its franchise, dealer, and distributor partnership program on a national level. The program is designed to increase the brand's presence in India, offering its sophisticated outdoor, garden, patio, and wicker furniture collections to additional homes, businesses, and design professionals.

This expansion initiative is in line with demand for premium outdoor living products, which is increasing due to changing lifestyle choices and the need for open-air recreational areas. This being said, Virasat Furnitures is bringing its heritage and craftsmanship to budding entrepreneurs and businesspeople looking to be part of India's expanding premium furniture market.

A Commitment to Outdoor Living Elegance
Ever since its inception in 2006, Virasat Furnitures has created a powerful identity in outdoor furniture. Based in Jaipur, Rajasthan, the company has, in all these years, consistently combined traditional Indian design tenets with contemporary innovation. From lavish rattan swings and pool loungers to beautifully crafted patio sofa sets and dining sets, the business provides flexible solutions that enhance outdoor living.
Each product made by Virasat symbolizes durability, care, and an appreciation for craftsmanship. The weather-resistant quality of materials used, eco-friendly processes, and versatility in design make their offerings perfect for use in gardens, balconies, terraces, resorts, cafes, hotels, and other outdoor environments.

Franchise and Partnership Opportunities Throughout India
With the roll-out of its national franchise program, Virasat Furnitures invites individuals and companies from every nook and corner of India to join forces with it in a common goal of growth and excellence. The initiative is conceived to entice franchisees, dealers, and distributors who will be able to expand the reach of the brand while maintaining its high standards of quality and service.

The major features of the partnership model are:
Exclusive Access to Product Lines: Dealers and franchise partners will have access to Virasat's entire line of signature furniture products, such as wicker sofa sets, patio tables, pergolas, planters, garden swings, and more.

Brand and Marketing Support: All partners will have robust backend support, including showroom setup guidance, local marketing support, brand collateral, and digital promotion tools.
Training and Technical Support: Virasat Furnitures offers complete product training and operational support to help partners provide an upscale experience to their clients.

Flexible Partnership Options: As a full-scale franchise showroom, as a dealership with an existing showroom, or as a distributor serving wholesalers or interior designers, Virasat provides flexible business models.
The initiative is also appropriate for individuals or businesses already established in the home decor, furniture retail, or interior design industries and who wish to add to their portfolio a distinguished outdoor furniture brand.

Growing Partnerships with Designers and Architects
Outside the franchise model, Virasat Furnitures is interested in forging partnerships with design professionals nationwide. Interior designers and architects who handle residential, hospitality, or commercial projects can use Virasat's custom furniture services to bring sophisticated aesthetics to their outdoor designs.
Virasat also offers bespoke furniture design services, which enable customers to order bespoke sizes, finishes, and features to meet specific project requirements. This positions the brand as a go-to sourcing partner for high-end, bespoke outdoor furniture.

OEM and Raw Material Supply
In addition to its own finished product line, Virasat Furnitures also serves as an Original Equipment Manufacturer (OEM) for other furniture brands and businesses. The company offers premium raw materials, including synthetic wicker, wicker cane, and related outdoor weaving supplies, for those seeking to develop furniture under their own brand name.
This part of the business serves B2B customers who value quality inputs and stable supply chains, providing a chance to gain from Virasat's extensive industry experience and material knowledge.

Voices from the Leadership
“We believe this is the right time to take the brand to every corner of the country,” said a spokesperson from Virasat Furnitures. “The outdoor living trend is booming, and we want to ensure that more people have access to premium, comfortable, and elegant furniture that transforms their spaces. Our franchise program is a perfect blend of tradition, innovation, and entrepreneurial opportunity.”
The company further emphasized its interest in long-term partnerships based on shared values of customer service, quality assurance, and design integrity.

How to Become a Partner
Interested parties or companies wishing to venture into the franchise, dealership, or distributor model are invited to visit the company's website or get in touch with the corporate team. Virasat Furnitures has an easy onboarding process, ranging from introductory discussions to showroom assistance, to ensure that new partners have a seamless experience.
With India's urban and suburban regions witnessing a boom in property construction and lifestyle enhancement, the moment is ripe for entrepreneurs who want to invest in a future-proof and design-driven enterprise.

About Virasat Furnitures
Virasat Furnitures is a Jaipur-based producer and retailer of high-end outdoor, garden, patio, and wicker furniture. Established in 2006, the brand has become the benchmark for heritage-style design and contemporary functionality. All furniture pieces are made from superior materials, such as weather-resistant synthetic wicker and aluminum or stainless steel frames, for durability in all climatic conditions.
The company runs from outdoor dining sets and sofas to sunbeds, swings, center tables, pergolas, and poolside bar units. Virasat Furnitures is recognized for fusing style, comfort, and durability in each product while serving residential homes, hospitality venues, resorts, and designers requiring sophisticated outdoor looks.

Virasat has catered to thousands of happy clients all over India and overseas with a vision of redefining life outdoors with design perfection and excellence in craftsmanship.
For More Information Visit- https://virasatfurniture.com/