January 11, 2013 Austin, Texas, USA -- The need exists for regional cities to elevate awareness regarding their press releases at an international level because global visibility increases their impact andresponsiveness.It’s difficult for cities with limited infrastructure to release global communications since traditional international news distribution services are very costly, and comparatively, regional citieslack the communication budget of larger ones. As a result, they are forced to outsource their international press release distribution infrastructure if they can afford it. In addition to cost, it is critical for cities inEuropeto select a press release provider that offers adequate coverage, not only in Europe, but also the Middle East, Asia, and USA regions due to their direct economic influence.Media exposure tends to focus on larger cities, which dissipates the impact of communications from smaller ones. Consequently, regional cities lose their ability to compete commercially, socially, and politically outside their local realm. The divide between price and outsourcing services is so great that the market is in desperate need for a new solution.

January 14, 2013, signals the official start of PRL’s marketing ( www.pressreleaseleader.com ) campaign targeting European regional cities, thus bringing regional city content to the international news arena,which is not available on any current press release provider. VOS informs that a large emphasis of the campaign is to highlight the innovative features of their service.Some of the innovative features cited by VOS describe their unique take on language translation, stating that it is not only limited totranslating content (PRL content is translated in real-time to 60 languages) but also an article’s keywords to the most popular languages. Sydney Hardison, VP of Business Development, commented on the importance of this feature: “For example, if a press release was written in English andthe article contained a keyword, such as “technology”, and a reader in Japan searched for articles with the keyword “technology” in Japanesein our search engine, our PRL site will cross-translate the keyword to English and display the article in English for the reader.We think the ability to communicate international press releases linguistically is a crucial part of disseminating information, and this is specifically why we added this feature.”Another example of innovation noted by VOS was that in addition to publishing in a centralized web site, PRLprovides full media integration within their service. “By allowing our customers to enjoy full social media integration, we enable news to be propagated reaching a much wider audience. Social media integration within our PRL service allows for news articles to be automatically published in PRL’s Facebook page and PRL’s Twitter account, as traditionally expected. Likewise, our readers can directly publish and/or link to the articles in their own personal Facebook, LinkedIn, Google Plus, and Twitter accounts from within our PRL site. In addition, ourvirtual pressrooms offer the ability to directly link to the Facebook and Twitter accounts of the publisher of the news.” said Sydney Hardison highlighting the importance of full social media integration within their PRL service. VOS indicated that innovation is not limited to software features, but all interactions with customers: from beginning to end VOS’ PRL service strives to simplify customer interaction while maximizing results. For instance, regional cities with a tight communications budget will be able to afford the service because cost has been rationalized to a flat monthly rate.

Vijayan Shanmugam, COO of VOS, said: “While we take great pride in innovation, we have ensured that it is not a trade-off for traditional features. Our service contains all the basic standard features that can be expected from a press release provider.” PRL’sframework includes traditional features such as: search capabilities based on keywords and title; filtering options based on location (continent, country, city), date (year, month, day, date range), and topic (260+ topics to select from);indicating the number of views per article; a virtual pressroom (city website integration, homepage, media download area); ability to add multi-media content to articles (video, files, pictures, sound);and content distribution to other press release sites (100+ world-wide sites including most countries in Europe, Morocco, Egypt, China, Japan, South Korea, India, Canada, Australia, England, and multiple sites in the USA).

The marketing campaign starts in Spain on January 14, 2013. The goal is to have a total of 1000 cities utilizing the service by the end of March 2013. As a promotional offering, all cities that sign prior to the end of January 2013, will receive a discount in their monthly flat rate. The final objective is to capture 60% of the city market in Spain by June 2013. The campaign will then move to Italy, Greece, and Portugal by April 2013 following a similar pattern to Spain. The final objective is to capture 60% of the city market in Spain, Italy, Greece, and Portugal by December 2013. The company has plans to expand to the remainder of Europe and selected countries in the Middle East and Asia in 2014 and other countries in the rest of the world in 2015. The CEO of VOS, Husayn Alvarez-Gomariz, expressed: “We expect to become the world provider of allregional city content within a three year timeframe. We want PRL to be synonymous with regional city news in the same fashion that Thomson Reuters/Bloomberg is synonymous with financial news or CNN/BBC is synonymous with world news. In the upcoming weeks we plan to announce a series of strategic contracts with the public sector that will confirm the direction of our strategy.”

Value-Optimized Solutions, Inc. [VOS] is the world leader provider of complete hardware/software business solutions and on-line services located in Austin, TX USA with a client base that expands across all continents. VOS service solutions have a global presence and are used in the public and private sectors extensively. VOS services are geared towards delivering business solutions that satisfy business needs with a clear emphasis on providing organizations with empirical results that demonstrate the effectiveness of the solution. Media relations contact: Sydney Hardison, [email protected]. www.vos-us.com