Many people mistakenly believe that creating SEO-friendly content boils down to sticking keywords all over the place. Of course, keywords are an important part of the deal. However, search engine optimized text is much more than that.
SEO-friendly content allows you to rank your website high on the search engines. These blogs, articles, checklists, videos, and images allow the search engine to understand the high value of your website.
Take Advantage of Headlines and Subheadings
Headlines and subheadings serve several important purposes:
• Catching attention – a headline needs to hook, shock, pique the interest, and entertain the reader. Without a good headline, the person may never continue reading your article, thus increasing the bounce rate of your website and making it less likely to appear high on the search,
• Easy–to-read – without subheadings, the text appears as a blur, which is hard to decipher. While it may have worked in the past, today, people are highly pressed for time. Their attention span is short, and they often prefer to skim rather than read. Sub-headings simplify skimming. Meanwhile, readers are more likely to share easy-to-read texts.
• Keyword saturation – you can use headlines and sub-headings to place keywords, which are more likely to be noticed by readers and search engines.
When a search engine is crawling through the website, it recognizes headlines and uses them to get an idea about the value of your content.
For video and visual content, headings and subheadings are often the only places you can use keywords and share your ideas.
Add Internal and External Links
Search engines look closely at the number of links you are using as well as their quality. While your marketing team is working hard to get other websites to link to your content, you have to do the same for your older posts.
Interlinking can be highly valuable for readers. While directing them to other articles to help get the necessary information, the internal link also shows excellent website organization.
If you want to support your ideas by linking to another website, make sure it’s reputable. Sending readers to low-quality websites is counterproductive. If the users don’t get valuable information, they may never come back to your website. Meanwhile, the search engine will give you a lower ranking.
When you use valuable and reputable sources inside your content, you gain respect from your readers. However, you may want to try to avoid linking to Wikipedia.
Another way to use backlinks for SEO purposes is to write guest posts. By posting your SEO-friendly content to other blogs and linking it to yours, you can increase the respectability of your website.
Pay Special Attention to the Length
About five years ago, the majority of articles were about 300-500 words. Part of the SEO effort used to be a race for volume. The more articles you published, the better the rating and higher traffic you could get. Such is not the case with SEO-friendly content today.
The majority of high-quality articles you find on the Internet today exceed 1,500 words. Google has changed its article-length preferences.
After doing extensive research, search engines realized that longer and higher-quality content is what interests users the most. Google tries to show its readers top-notch content that gives in-depth answers to their questions.
Use Keywords from the Start
Before you sit down to write an article or give the task to your copywriter, it’s vital to come up with a list of keywords to use. If you want to stick keywords inside the content AFTER it has been written, you are likely to face a fiasco.
Incorporating keywords into the content as you write is much easier than changing the text to accommodate the new requirements.
Numerous keyword search tools are currently available online. Many of them are free. However, it’s worth understanding that simple keyword generating tools can’t provide you with sufficient information. You need an expert to sift through the results and come up with the most useful words and phrases to use.
Remember, stuffing keywords all over the place is a bad idea. They should all fit into the text organically. Doing it when you have a hundred phrases to incorporate into a 1,500-word article is tough. That’s why you need to choose the most relevant keywords.
Optimize Visual Content
SEO-friendly content doesn’t necessarily have to be textual. You can achieve excellent results by using images and videos. They are a bit tougher to surround with keywords. However, you can put them into headings and ALT tags.
Using videos and images is essential to making your content noticeable, interesting, and, most importantly, shareable. People are more likely to use the services of a company that has a colorful website with attractive photos and useful videos.
Add Social Media Buttons
You don’t just want your content to reach your target audience. You want it to find its way to your target audience’s audience. That’s why you have to make your content shareable. Add social media sharing buttons to your content. Meanwhile, don’t forget about the comment section.
Keep it Fresh
If you want your content to bring you results, you can’t stop writing it. One of the parameters search engines consider is how well you update your website. Meanwhile, your readers are likely to want new food for thought and new solutions to their problems.
Make it Simple
If you want to increase traffic to your website by using content, you have to keep it simple. Jargon-filled articles are great but only if you are sure that your target audience understands it.
Remember, experts need a break too. So when they are looking for information online, they are likely to choose something that sounds simple. Meanwhile, an average reader quits trying to understand the content if it’s too complex. Use simple words and short sentences to optimize your texts.
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