The Show Stoppers Collector Car Auction 2-day event was held at the World Equestrian Center in Ocala, Florida, with nearly 100 collectible cars showcased and over 60% sold, with 15% to online buyers. Vehicles were added during the sales and even sold 30 minutes afterward on the block.
The concept and efficiency of the Auction-On-Wheels mobile workstation allowed the vehicles to be loaded on one day, scheduled, prioritized, sold, and re-run over the 2-day event. The event included 2 auctioneers, with one Spanish-language auctioneer for the Latino patrons and car enthusiasts.
With a full production crew and eight cameras on the set streaming live, every detail of the vehicle was visible to enhance the online buyer's experience and the onsite participants. The front-facing camera interface captured the auctioneer's expression and focused dialog with the online buyers for a VIP interaction as they enjoyed the video stream of the vehicles on display, simultaneously.
In addition to the In-App module, which brings an immersed shopping experience to the buyers, Auction Streaming 7 modules made it possible for buyers to engage in the sale with several access points via PC and Smartphones.
AUCTION-ON-WHEELS BENEFITS
• REACH Every Dealership & Group In The Country
• HOST Weekly Mobile Sales Events 1000 Miles Away
• COMBINE The Sale With The Vehicle And The Buyer, Anywere
• ONLINE AND ONSITE Bidding & Proxy Buying
• LIVE STREAM to YouTube & Facebook
• RECURRING Or One-Time Events For Maximum ROI