The cream of the crop need to decide who and what endorsement deals will give them the most money as well as benefit them the most in the long run. You’re getting endorsement offers from some of the biggest companies in the world. Gatorade, Subway, KIA, Papa John’s are just a few examples of the companies that have NBA athletes endorsing their product. Don’t get me wrong, all these endorsement deals are great, but the most prestigious (and highest paying) one of them all has to be the shoe/athletics brand deal. These NBA stars have to figure out what athletic footwear and apparel company they want to sign with. That’s not an easy decisions to make. Should you go with Reebok? How about adidas? Maybe Nike? Jordan?! Yes! Being a Jordan brand NBA athlete sounds like a dream come true, right? Who wouldn’t want to rock a fresh pair of Jordans every single game? Heck, you could even possibly get your own signature shoe down the line. Being signed to the brand of the best player to ever play the game sounds good, right? Well actually, it’s not. Let me tell you why it may not be such a good idea. Think about it for a second.


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