Telford, UK – August 12, 2024  

Fortitude Ventures Ltd, the parent company of the popular Fortitude Sports brand, are pleased to announce the acquisition of the web domain www.thesupplementstore.co.uk and the successful launch of “The Supplement Store”. This strategic acquisition strengthens Fortitude Ventures' position in the health and fitness industry, expanding its portfolio of high-quality offerings to a broader audience and is expected to reap synergistic benefits from their existing brand portfolio.

The company aims for The Supplement Store to quickly become established as a trusted source for nutritional supplements, vitamins, and wellness products in the UK, catering to a diverse customer base with a particular focus on sports nutrition. The acquisition and relaunch of this web domain by Fortitude Ventures Ltd marks a significant milestone in the company's growth strategy, as it aims to further establish itself in the health and wellness sector.

The directors of Fortitude Ventures Ltd have been involved in the nutritional supplement industry since 2003. In the 2000s they founded, grew and sold one of the largest UK online sports supplement retailers of that decade so this development results in a return to a familiar market. The directors look forward to building The Supplement Store and offering a wide range of popular third party supplement brands as well as cross marketing and further developing their own synergistic in-house brands such as Fortitude Sports and Fortitude Nutrition.

For more information visit https:/www.fortitudestore.com and https://www.thesupplementstore.co.uk.

About Fortitude Ventures Ltd
Fortitude Ventures Ltd is a growing company in the health and fitness industry, known for its Fortitude Sports brand, which offers a wide range of premium sports products, apparel, and accessories.

About The Supplement Store
The Supplement Store is an online retailer specializing in high-quality nutritional supplements, serving the UK market with a commitment to customer satisfaction.