Hong Kong Jiesilu released the revolutionary Internet of Things outdoor advertising device AdBox, which is an advertising device based on Internet of Things technology, and can directly connect devices such as TV walls with AdBox. Through this device, outdoor advertising can be launched to eliminate the need for intermediary management and ensure that advertising resources can play a higher role.
Outdoor advertising is a huge market. From building facades, department stores, expressways, taxis, buses, MRTs, airports, etc., the global market has reached 420 billion dollars and is still growing. But unfortunately, its efficiency is low and its management cost is high. In addition to playing a major role in marketing, advertisers also need to find appropriate exposure locations for their advertising activities. In addition to geographical restrictions, advertisers spend time looking for local advertising agents or agency intermediaries, and negotiate with advertising site owners or site owners to obtain quotations. Traditional advertising hosting also faces many problems, with different systems and no standard information protocol restrictions, which shows that there is still much room for improvement in outdoor advertising.
Duke, CEO of Jiesi Road in Hong Kong, explained how AdBox innovated the outdoor advertising market:
By using AdBox, all outdoor advertising positions will have the function of intelligent delivery and become intelligent Internet of Things devices. Advertisers can choose their own advertising location, duration and display mode without contacting and negotiating with any forum or venue owner. On the other hand, the owner of the site or forum can also obtain the maximum advertising benefits and immediate benefits.
The revolution brought by AdBox is to automate the entire outdoor advertising display process, so that all parties can focus on the most important things. The TV wall or outdoor display screen can be directly linked through the AdBox device to become an independent device of the Internet of Things and automatically rent advertising space to the world. The AdBox device can be connected to any outdoor advertising TV wall, and the AdServer providing system or the advertising industry can be integrated into the information station by itself.
In the visible future, AdBox will combine 5G omnipresence, and outdoor advertising will be displayed in the city or various transportation like a movie plot to interact with people. Perhaps, when you visit the shopping center next time, you can talk with the blockchain through the LCD wall to bring more attractive experiences.
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