In the age of the internet, video content for real estate in recent years has left buyers unmotivated, while sellers are left empty-handed. Hawke & Rock Productions located in Tampa is changing the real estate industry with video.
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Ever seen the videos on big luxury homes, where the video seems to go quickly throughout? You probably noticed it was smooth, you were able to see the details, and saw some pretty important features of that home.
But what about the videos of the homes that most people today are looking at? The home price is probably under a few million dollars on the market. When you watch the video, it’s probably slow, the music in the video is boring, it has a minimal amount of movement, or whatever the case may be. That doesn’t emulate how a potential buyer would walk through the home, not everyone walks slowly.
Wouldn’t you want your viewers to say WOW or THIS IS NICE!?
Today, the vast majority of videos of homes have these same qualities. Because of that, these walkthrough presentations aren’t motivating buyers to buy, and are leaving sellers empty-handed.
So they’re probably skipping over the video and aren’t considering sharing. That lowers agents’ conversion rates to sell the home.
In fact, listing videos are more shareable than listing photos. But that doesn’t mean the quality of the video should be diminished, they must be elevated. What’s more, is that videos of homes are likely to get up to 400% more inquiries about the home than those without, so it has to make an impression!
Hawke & Rock Productions is changing the way with how they're representing listing agents and their brands. Through that, we optimize by knowing what the viewers like to see. They want a tour of the house where it’s bright and beautiful, the music playing is epic, and highly impactful while delivering a smooth viewing experience. The goal is to capture the viewer’s attention, emotion, and motivation with video!
The fact is that only a few real estate media companies in the United States are shooting these big luxury homes in target-rich areas and have received this kind of treatment. While we continue to encourage listing agents hosting luxury homes to do the video in a modern adaptation, we apply the same attention and passion it takes to shoot a luxury home to all the homes that will go on the market. We never compromise quality at any point in our business.
|Contact Email||[email protected]|
|Issued By||Roy Hawke|
|Website||Hawke & Rock Productions|
|Business Address||Tampa Bay Area
|Categories||Photography , Real Estate , Social Media|
|Tags||real estate video , real estate photography , real estate photographer , commercial photographer , drone photography|
|Last Updated||January 27, 2023|