Spyder, a marketing tool created for marketers and UA experts to save and store ads, presents new website and internal service designs. The goals of the redesign were to increase conversion rates, boost customer retention, and create a fresh look & feel.

“We have created Spyder as a tool that makes it easier to work with ad references, collect and store them. After the first launch, we engaged many active users, but over time, our site became outdated and began to attract fewer new customers. So we decided to redesign both the site and the app and add more features to our product,” said Andrew Kozik, co-owner.

The company's first step in the redesign process included market research, competitive analysis, and user behavior analysis. The company also researched current design trends to come up with a modern concept. The new concept uses updated fonts, colors, and logo.

Spyder expanded the content on the website by including Features and FAQs blocks on the homepage and adding Blog and Pricing subpages.

The company redesigned the internal app into a dashboard. To advance the product capabilities, Spyder added more features to the app. Now users can sort ads by tags and folders, create boards for different projects, share references with others, comment, delete, and restore creatives.

“Our team is satisfied with the result. We want to believe that we have managed to create an eye-catching design and make the site and app user-friendly and easy to navigate. We hope our current and future users will like the new Spyder and enjoy working with it,” said Andrew Kozik.

About Spyder: getspyder.com is a marketing tool created for marketers and UA experts to save and store ad creatives from TikTok Creative Center and Facebook (Meta) Ad Library. The service allows users to spy on competitors, collect references, organize them by tags, folders, and boards, and share saved creatives with colleagues or clients to produce high-performing ads. The product has reached 20,000 registered users worldwide.