FOR IMMEDIATE RELEASE

Austin, Texas (January 08, 2015) - Debbie woke up Saturday morning. She made a pot of coffee and took a relaxing walk taking in the beautiful day before her. She carries her mail back to the kitchen, pours her coffee and pulls out the postcard from under the rest of the bills-, insurance notices and credit card offers. She takes a sip of coffee and begins to browse the postcard waiting for her family to wake up. If it hadn’t been for that flyer she probably would not have known that the company existed or browsed the company product and service.

Print is a physical presence
Direct Mail marketing is a great way to put your company in front of a prospective customer and give them useful ideas. You are not giving them a choice. They have a physical presence of your product and services. They have to handle it and decide whether to read it or not. They do not need to start up a computer and happen across your webpage in order to see you. It is right in front of them.

Print Drives online Traffic
So now you have your website, you are capturing viewers, information and sending them personalized emails. What now?

A survey recently conducted by The Magazine Publishers of America (MPA) with results pointing towards the fact that offline media successfully drives online traffic. Studies have also shown that a considerable percentage of consumers are influenced to purchase through printed ads than other forms of media (see case studies http://magazine.org).

Another article from http://chooseprint.org states “Studies show that print advertising drives consumers to online shopping. An iProspect study found that “67% of online searches are driven by offline messages, with 39% of shoppers ultimately making a purchase.”

If you want prospective customers to visit your website with less prodding or e-mail campaigns your best course of action is to send them a brochure, post card or catalog.

Here is something to consider. We know the Internet is useful. What we don’t recognize is that the Internet can be influenced. The Internet works with other forms of media, such as television, radio, and print. The idea is to use direct mail to increase your chances of being successful on the Internet. So, if you are a print based business, you should utilize the Internet and if you are a web-based business, you should drive traffic to your site with print.

Direct Mail is Not Expensive
Social media provides your company with real time marketing content. Take the information gathered online to create content that requires action and drives them to your store or website. With today’s technology Direct Mail printers can skew carrier routes, household demographics and audience segments to help you target your local market. Digital printing now offers personal, inexpensive, short run mailings to fit any budget. And it can be delivered in 24 hours with the right printing company.

Stay ahead of you competitors. Ask your local printing company to help you improve your sales for the New Year.

For more information please visit http://www.bartlebypress.com/

Media Contact:
Thomas Miner
9603 Brown Ln- H2
Austin, Tx 78754
[email protected]
512.452.3413

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