When it comes to growing your business, you want to ensure you have the right marketing in place. Search engine optimization (SEO) is a procedure of tactics, measures and strategies combined to grow your website traffic by attaining a prominent location in search result pages of a search engine like Google, Bing or other search engines.

In simple terms, SEO is a process that is used to direct signals to search engines to show your pages are worthy of a place in their index.

SEO can help your business grow through your website, and the higher ranking results mean more business. So why is SEO so important? Internet users generally trust search engines, and most people will contact the first results on a search engine when searching for a product or service. The higher the page ranking, the higher trust you will get from users, who are also your potential customers.

Search engines use in-built software to track website links, and gather data. When an internet user types a query into the search engine, it responds with a list of sites, based on relevance to the searched keywords, and will also be localized to your geographic location.

Although SEO is quite intricate and complex, there are four very simple steps to follow, and our local New York services can create a targeted strategy for search engine optimization for your specific requirements.

Step 1: Target Market Analysis

Analysis of your website: We begin with analysis of keywords configured into your website content, and structure it to optimize your targets.

Analysis of competitors: We will examine content keywords and present engine rank¬ings of competitive websites, and use it as a base to begin with.

Primary keyword selection: We will develop a highlighted list of search terms associated with your market portion and customer base.

Step 2: Keyword R&D

Analysis of keywords: From keyword selection stage we need to identify a larger range of targeted key¬words and more importantly, phrases. We will then analyze competitive lists and other appropriate industry sources.

Assessment of starting point: It’s important to know where you are now at the beginning of the process, so we can accurately assess the future.

Definition of Objectives and Goals: We will work a plan in advance so you can measure your Return on Investment, because let’s face it, if you’re not converting spend into profit, there is no point spending.

Step 3: Content Optimization

Keyword strong page titles and description swill launch a direction for your keywords.

Place calculated search phrases on your pages.

Develop new sitemaps to make it simple for search engines to index your site.

Step 4: Test & Measure

Analysis of rankings and site traffic will conclude the efficiency of what we have done so far. A monthly or quarterly report will show specific details on what is working and what is not.

Ongoing maintenance and modification of phrasing and words are essential for consistently improving your rankings.

Today’s ranking algorithms are very sophisticated, and include optimization for the multitude of social platforms; so utilizing a SEO specialist to service your local business site will not only save a lot of hard work, but make you a lot of money.

For more information, please contact us.

AMMA Marketing
1641 3rd Avenue, New York, NY 10128
Phone: 800-466-0684
http://ammamarketing.com